Events & Social Media Manager

Job Location:

Remote Position

Are you EPIC?

Do you have the ability to demonstrate, understand and apply HFD’s core purpose and values in all that you do? At HFD, our mission is to make healthcare more affordable by giving everyone a better way to pay. In order to accomplish this mission, we must ensure that our team is aligned with our E.P.I.C. values:

• Excellence: Always exceeding expectations!
• Passionate: Executing with boldness!
• Innovative: Pioneering a better way!
• Collaborative: Together we win!

What you'll do:

Events

• Own the annual events calendar: trade shows, industry conferences, sponsorships, and HFD-hosted events.
• Manage event budgets, vendors, booth design, logistics, and on-site execution.
• Partner with Sales to set event goals, book meetings, and track pipeline sourced from each event.
• Lead pre-event promotion and post-event follow-up, including lead handoff in HubSpot.
• Report on event ROI and recommend where to invest each year.

Social media (LinkedIn and Meta)

• Own HFD's organic social strategy and content calendar for LinkedIn, Facebook, and Instagram.
• Grow HFD's LinkedIn presence with practices and partners, including executive thought leadership and employee advocacy.
• Create and publish social content, including short-form video, event coverage, and customer stories.
• Repurpose blog, PR, and campaign content from the Brand, Content & PR Manager for social channels.
• Coordinate with marketing peers and our agency on paid social so organic and paid campaigns work together.
• Monitor and respond to comments, messages, and mentions, escalating issues when needed.
• Report monthly on reach, engagement, follower growth, and traffic.

What you bring:

• 5-7 years in events, social media, or field marketing, ideally in B2B2C, fintech, or healthcare.
• A track record of running trade shows and events that produced pipeline.
• Hands-on experience growing LinkedIn and Meta channels with clear metrics.
• Strong project management skills and the ability to juggle multiple events and deadlines at once.
• Comfort creating social content, including basic video editing and design tools such as Canva.
• Ability to travel for trade shows and industry events.

Nice to have

• Experience in dental, orthodontic, med spa, medical, or consumer financing.
• Familiarity with HubSpot, social scheduling tools, and event management platforms.
• Experience working within compliance or claims review for regulated messaging.

Benefits

• Medical, Dental, Vision Insurance
• 401k with 4% company match.
• Time off: Unlimited PTO, 6 days of paid sick time, plus 6 paid holidays and 1 floating holiday (from the HFD approved list).
• EPIC company culture