Executive Director, Audience & Data Strategy

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Position Summary

The Audience & Data Strategy team advances the agency's audience-first capabilities by connecting proprietary data, analytics, and technology to drive smarter marketing decisions and stronger business outcomes.

The Executive Director, Audience & Data Strategy serves as the strategic lead for audience, data, and addressable marketing solutions across a client portfolio. Embedded within client teams, this leader develops innovative audience strategies that transform data and consumer insights into actionable marketing solutions. As a trusted advisor to senior client and agency stakeholders, they leverage data-driven storytelling, strategic consultation, and audience expertise to solve business challenges, accelerate growth, and improve marketing effectiveness.

Leading a team of approximately five professionals, the Executive Director fosters a high-performing culture through coaching, mentorship, and talent development. The role also plays a critical part in advancing the agency's audience-centric approach, driving cross-functional collaboration, supporting new business initiatives, and shaping thought leadership across the organization.

Audience Strategy & Innovation

• Lead audience strategies and addressable frameworks aligned to client business objectives, brand priorities, and growth opportunities.
• Drive innovation in audience segmentation, consumer insights, targeting, and activation through the application of data, technology, and emerging industry trends.
• Translate complex data and audience insights into clear recommendations that inform business and marketing decisions.
• Develop and evolve audience frameworks, playbooks, and best practices that enable audience-first planning and activation.
• Contribute to the development of new audience, data, and marketing solutions that advance agency capabilities.

Data Strategy & Activation

• Lead the integration and application of first-party, syndicated, retail media, and platform data within Omni to inform audience strategy and activation.
• Drive data-enabled approaches to audience development, personalization, omnichannel activation, measurement, and optimization.

• Guide identity and data connectivity strategies, leveraging identity resolution and privacy-safe data collaboration solutions to improve audience activation, measurement, and addressability.

• Identify opportunities to leverage AI and automation to enhance audience discovery, segmentation, and performance.

Team Leadership & Development

• Lead, mentor, and develop a high-performing team, fostering a culture of collaboration, innovation, and continuous learning.
• Strengthen strategic, analytical, and client leadership capabilities through coaching and professional development.
• Establish best practices and quality standards to ensure excellence and consistency across all audience and data deliverables.

Client Leadership & Partnership

• Serve as a trusted advisor to senior client stakeholders, shaping audience, data, and marketing strategies that drive growth.
• Partner with strategy, planning, activation, analytics, and technology teams to embed audience insights throughout the marketing process.
• Deliver compelling presentations, strategic recommendations, and thought leadership to clients and internal stakeholders.
• Lead discussions on emerging topics, including data strategy, privacy, measurement, platform innovation, and changing consumer behavior.
• Define success metrics and KPIs, partnering with analytics teams to evaluate performance, optimize strategies, and communicate business impact.

Required Skills & Experience

• Proven success developing audience-first, data-driven marketing strategies that deliver measurable business results.
• Deep expertise in audience segmentation, consumer insights, addressable marketing, and omnichannel activation.
• Experience with CDPs, DMPs, identity solutions, and marketing technology platforms.
• Strong understanding of first-party data strategy, audience measurement, and privacy-conscious activation.

• Deep understanding of identity resolution, audience onboarding, and data collaboration environments, including experience with platforms and partners such as Acxiom, Epsilon, and clean room technologies.

• Experience applying AI and automation to improve audience strategy, analysis, and execution.
• Exceptional communication, storytelling, and presentation skills, with the ability to translate complex data into actionable business recommendations for executive audiences.
• Proven ability to lead, develop, and inspire high-performing teams.
• Strong relationship management and stakeholder influence skills.
• Demonstrated success collaborating across strategy, planning, analytics, activation, and technology disciplines.

Desired Skills & Experience

• 8+ years of experience in audience strategy, data and analytics, media strategy, marketing strategy, or related disciplines within agency, consulting, or client-side environments.
• Experience supporting large CPG, retail, or other consumer-focused brands.
• Advanced expertise in audience development, segmentation, consumer behavior, and measurement.
• Familiarity with Omni or comparable audience, data, and analytics platforms.
• Experience leveraging first-party, syndicated, retail media, and platform data to drive marketing strategy and activation.
• Strong understanding of the evolving media, data, identity, and measurement ecosystem.
• Experience developing executive-level thought leadership, strategic POVs, and client-facing recommendations.

$200,000 - $250,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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