Experienced Google Ads Specialist for Australian Tour & Travel Agency

Job Description This is a remote position. We are looking to hire a highly experienced Google Ads Specialist who can drive quality leads and deliver a strong return on investment. Who We’re Looking For: ✅ A Google Ads expert with proven experience (2+ years) in managing successful PPC campaigns. ✅ Someone who has worked with Australian Tour & Travel agencies and understands the local market, customer behavior, and seasonality. ✅ A result-driven marketer who can generate valid, high-intent phone calls and qualified leads through Search, Display, and Call Ads. ✅ Someone who can track conversions accurately and optimize campaigns for maximum performance. Requirements ✅ Conduct keyword research relevant to the Australian tourism market ✅ Create and manage effective ad campaigns on Google Ads (Search, Display, Call Ads) ✅ Set up conversion tracking and call tracking ✅ Continuously optimize ads, targeting, and budgets to improve ROI ✅ Provide weekly performance reports and actionable insights ✅ Recommend landing page improvements if necessary Preferred Experience: ✅ Hands-on experience with call-only and call-extension ad formats ✅ Familiarity with travel-specific booking and enquiry flows ✅ Understanding of travel/tour-related keywords in Australia ✅ Comfortable working with local area targeting and competitor benchmarking ​What Success Looks Like: ✅ A steady stream of valid phone enquiries from potential customers ✅ Efficient use of ad spend with measurable returns ✅ Regular communication and data-backed performance reviews