Expression of Interest - Marketing Team

Working closely with the Head of Marketing, t he primary role of a Marketing Assistant is to assist the Marketing team to execute marketing campaigns that work to grow the business and bring in new enquiries. You will work collaboratively using creative thinking and basic marketing skills to build and maintain strong brand loyalty and create connections with the community to assist in building business and contributing to the objective of helping Testgrid achieve its vision. Testgrid solutions help organisations drive superior performance in areas such as Selection, Development, Talent Pools, Succession Planning and Leadership Development. Testgrid’s strategic application of psychometric tests and state-of-the-art assessment platform are aligned to organisations competencies and reduce risk across talent management initiatives. Key Responsibilities Work with the comms & digital teams to ensure effective communication s pieces are developed for our target mar ket . C reative c ontent creation for our website, social media channels, EDM and other marketing materials utilising tools such as Canva. Administrative support to the Head of Marketi ng Conducting market research and analyse data to identify trends and opportunities (training can be provided). Maintaining the Testgrid website and ensure it is optimised for search engines . Produce and utilise reports / data for the marketing and sales teams . Copywriting and contributing to the Testgrid blog in line with our content schedule . Supporting the Head of Marketing in developing and implementing paid digital marketing campaign , while m onitoring and reporting on campaign performance. Assistance in developing video content for social media channels including Linkedin , Facebook and YouTube. Managing the design and production of promotional materials such as websites, brochures, videos, ads and customer facing in-store platforms. Assisting the Digital Marketing Team to help set up and deliver ads, analyse and optimise campaigns to increase ROAS (return on ad spend) and follow best practice for channel management. Researching and implementing digital marketing campaigns utilising search engine marketing, social media marketing, affiliate channels, and programmatic advertising. Support the team in deploying strategies and techniques to drive website traffic to Testgrid pages, drive conversions and grow our customer base through new customer acquisition. Consistently analysing and optimising campaigns. Maintaining an awareness of trends, changes and innovations in the digital marketing space and digital channels. If you are interested in this role, please complete the online application form and follow the link to complete a video interview.