Facebook Ads Specialist — Home Service Lead Generation (Remote)

Experience Requirement

This is NOT an entry-level position. We require verifiable experience managing Facebook/Meta Ads campaigns for U.S. home service businesses at a recognized digital marketing agency or in-house for a home service company. If you cannot name specific home service clients you have managed ads for, this role is not for you. Note: This role requires full availability during U.S. Central Time (CST) business hours.

About Valpo Agency

Valpo Agency is a U.S.-based digital marketing company specializing in lead generation for home service businesses including HVAC, plumbing, roofing, landscaping, remodeling, excavation, and tree service companies.

We build and manage:

• Facebook/Meta Ads campaigns (Lead Forms, Video, Carousel, Reels)

• Ad creative production (images, video, copy)

• Conversion tracking systems (Meta Pixel, Conversions API)

• Lead attribution systems

We are hiring a full-time Facebook/Meta Ads Specialist to own and optimize Meta ad campaigns for multiple U.S.-based home service clients.

About The Role

This is a hands-on media buying and creative role focused exclusively on Facebook and Instagram Ads — lead generation campaigns for home service contractors.

You will be the person responsible for generating demand and driving leads through scroll-stopping creative and smart audience targeting — not just boosting posts. You'll manage campaigns from creative production and audience building to optimization, reporting, and scaling.

You are expected to create your own ad creatives. We do have a graphic designer that can assist with specific creatives when needed, but is not dedicated to Facebook creatives.

This role focuses heavily on:

• Lead generation for local service businesses

• Cost per lead optimization

• Ad creative production (video, image, copy)

• Audience building and testing

• Scaling profitable campaigns across multiple accounts

Responsibilities

• Own and optimize Facebook/Meta Ads campaigns across multiple client accounts

• Create ad creatives independently (using Canva, CapCut, AI tools, or similar)

• Build and manage Facebook Lead Form campaigns optimized for quality

• Develop and test custom audiences, lookalikes, and Advantage+ audiences

• Set up and maintain Meta Pixel and Conversions API tracking

• Produce video ads (Reels, Stories, Feed) that generate engagement and leads

• Build retargeting and remarketing funnels

• A/B test creative, copy, and audiences systematically

• Monitor cost per lead, lead quality, and campaign ROAS

• Scale profitable campaigns responsibly without inflating CPL

• Communicate campaign performance and recommendations internally

• Maintain strong attention to detail across multiple accounts

Requirements

• Proven Facebook/Meta Ads experience managing campaigns for home service or local service businesses

• Ability to independently produce ad creatives (images, video, copy) — no design team support

• Strong understanding of Facebook Lead Forms and instant form optimization

• Experience building custom audiences, lookalike audiences, and Advantage+ campaigns

• Familiarity with Meta Pixel and Conversions API setup

• Experience with video ad strategy (Reels, Stories, Feed placements)

• Comfortable managing a large monthly Meta ad budget independently

• Strong English communication skills

• Organized, detail-oriented, and able to work independently

Preferred Experience

• Home service marketing agency background

• High-spend account management ($30K+/month across accounts)

• Retargeting and remarketing funnel expertise

• Experience with Canva, CapCut, or AI creative tools

• CRM and lead tracking systems

• Landing page optimization for Meta traffic

What Success Looks Like

• Lowering cost per lead while maintaining or improving lead quality

• Producing creative that consistently outperforms benchmarks

• Scaling profitable campaigns without budget waste

• Maintaining accurate conversion tracking across all accounts

• Proactive communication — flagging issues before they become problems

• Taking full ownership of campaign performance and results

Other Expectations/Compensation

This is a real full-time role, not a "finish in 2 hours and disappear" situation. We expect a full day's work, ownership of your accounts, and the initiative to find problems before we do. You won't have someone looking over your shoulder — but you will be held accountable for results.

We compensate above market rate because we expect above-average effort, communication, and accountability. If you're the type of person who takes pride in their work and treats client accounts like your own business, you'll thrive here.

On the application page, in the last text box "Additional Comments", please include the exact phrase "I reviewed the entire job posting."

We look forward to hearing from you!