Field Marketing Data Analyst

About the Role We are looking for a Field Marketing Data Analyst to own the technical tracking, analysis, and reporting of marketing, sales and PR data across regions. This role is highly data-driven and focused on building reliable dashboards, ensuring data accuracy, and translating complex datasets into actionable insights for leadership. *For this position you are required to attend the Bucharest office 4 days a week (Monday - Thursday), and remote work on Friday. Job Requirements Bachelor’s degree in Data Analytics, Computer Science, Engineering, Marketing Analytics, or a related field. Minimum 4 years of experience in a data analyst, marketing analytics, or business intelligence role with a strong understanding of commerce or B2B SaaS industry Experience with BI tools (e.g., Looker, Tableau, Power BI). Proficient in HubSpot and hands-on experience in marketing automation, data models and marketing platforms (e.g. Zapier, Clay, etc.). Familiarity with AI-powered analytics workflows Hands-on experience with multi-touch attribution in a B2B context. English: Full professional proficiency required. Spanish or Portuguese represent an advantage. Main responsibilities Design, implement, and maintain the tracking frameworks for field marketing, digital marketing, sales and PR initiatives. Ensure correct data flow and integration across systems (CRM, marketing automation, event platforms, sales tools and PR tools). Validate data quality, consistency, and completeness across all reporting sources. Measure ABM programme performance at account level: target account coverage, engagement depth across the buying committee, and progression through the funnel. Analyze performance across campaigns, events, regions, and channels and identify trends, anomalies, and performance drivers. Use AI tools to streamline reporting, automate repetitive analysis, and generate faster, data-driven insights for Sales and Marketing leadership. Other important expectations You are an Entrepreneur and a responsible professional You are proactive and are not afraid to share your thoughts and ideas You have a strong ability to work and collaborate multifunctionally internally and externally; but at the same time you know how to work independently. You have a strong interest for a multicultural environment; About VTEX VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024). Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com . At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together. Benefits Health Insurance Life insurance Meal Voucher Gym allowance