Field Marketing Manager

Location: Texas

Type: Hybrid

About Us:

Hiatus is an iconic Texas based Day Spa & Med Spa with 12 locations and 12,000+ loyal members state-wide; and we’re just getting started. With exciting growth plans to expand into more Texas communities, we offer the unique opportunity to be part of something incredible: a company with the strength of an established brand, and the energy and limitless opportunities of a startup. At Hiatus, you’ll find room to grow, learn from the best, and make your mark in an environment that strives to be the very best place in the industry to do what you love. If you’re passionate, driven, and ready to be part of the journey, we want to meet you.

Position Summary

The Field Marketing Manager is responsible for driving local brand awareness, community engagement and new guest acquisition across Hiatus Day Spa + Med Spa locations in the DFW market.

This role leads grassroots marketing, local partnerships, community activations, tastemaker and sampling events, corporate wellness opportunities and other market-level initiatives designed to generate new guest leads, bookings, memberships and retail sales. The Field Marketing Manager will recruit, train and manage a team of Brand Ambassadors who represent Hiatus in the community and support local acquisition efforts. This role reports to the Senior Director of Marketing and partners closely with Operations, District Managers, Spa Managers, Creative, PR and Events to identify local opportunities, develop market-specific strategies and execute high-quality activations that drive measurable business results. This is a highly hands-on role for a marketer who enjoys being in the community, building relationships, creating experiences and owning initiatives from strategy and execution through measurement and follow-up.

Essential Responsibilities

Local & Field Marketing Strategy

● Develop and execute the DFW field marketing strategy and annual local activation calendar in alignment with Hiatus business and marketing priorities.

● Develop market-specific plans designed to increase brand awareness, new guest acquisition, bookings, memberships and retail sales.

● Monitor local market intelligence, including competitors, consumer trends, community events and emerging partnership opportunities, and share actionable insights with Marketing and Operations leadership.

● Identify and activate opportunities within key local audiences, including fitness, wellness, beauty, hospitality, residential, corporate and community organizations.

● Build and maintain a strong network of local businesses, organizations, influencers, tastemakers and community partners.

● Develop and maintain local partnership standards, processes and best practices to ensure a consistent, premium Hiatus experience. Events, Partnerships & Activations

● Lead the strategy, planning and execution of local events, community activations, sampling opportunities, sponsorships and partnership programs.

● Own local partnership development, including prospecting, outreach, negotiation, activation planning and ongoing relationship management.

● Ensure all events and activations are aligned with Hiatus brand standards and designed with a clear business objective.

● Partner with Creative, PR, Operations and Events to ensure seamless execution of local activations.

● Develop post-event follow-up strategies to convert event leads and guests into bookings, memberships and repeat customers.

● Identify opportunities to leverage local media, influencers, tastemakers and community partners to amplify activations.

Leadership & Cross-Functional Partnership

● Partner with District Managers and Spa Managers to identify local growth opportunities and develop market-specific action plans.

● Conduct monthly market assessments with Spa Managers to evaluate local marketing performance, community presence, lead generation and new guest acquisition opportunities.

● Partner with Operations on underperforming locations by providing local market insights, marketing diagnostics and recommended action plans.

● Provide local teams with the resources, tools and guidance needed to execute approved marketing initiatives effectively.

● Support the Senior Director of Marketing in refining the field marketing program based on market feedback, performance data and business needs.

Measurement & Project Management

● Establish KPIs and measure the effectiveness of local events, partnerships, activations and Brand Ambassador initiatives.

● Track leads, bookings, memberships, revenue, acquisition costs and other relevant performance metrics.

● Provide monthly reporting and recommendations to the Senior Director of Marketing and key Operations stakeholders.

● Evaluate program performance and continuously optimize field marketing strategies based on data and market learnings.

● Manage the field marketing budget, community event calendar, vendor relationships and project timelines.

● Ensure local marketing initiatives are executed on time, within budget and in accordance with Hiatus brand standards.

Qualifications

Required

● 3–5 years of experience in field marketing, experiential marketing, event marketing, community marketing or a related marketing role.

● Experience in a multi-location, retail, spa, med spa, health/wellness, beauty, hospitality or service-based business.

● Experience managing events, partnerships and local marketing activations from concept through execution and measurement.

● Strong relationship-building skills with the ability to develop and maintain local partnerships and community relationships.

● Highly organized with the ability to manage multiple markets, projects and priorities in a fast-paced environment.

● Strong analytical and reporting skills with the ability to connect marketing activities to business outcomes, particularly new guest acquisition.

● Self-motivated, resourceful and comfortable working independently in the field.

● Strong communication and presentation skills.

Preferred

● 1–2 years of people management experience.

● Experience recruiting, training or managing Brand Ambassadors, event teams or field marketing teams.

● Experience supporting new store openings and presale campaigns.

● Existing relationships within the DFW wellness, beauty, fitness, hospitality or corporate community.

● Experience working within a rapidly growing, multi-location organization.

Salary Range: $60,000- $70,000 plus Annual Bonus

Benefits & Perks:

● Comprehensive medical, dental, and vision coverage for our full-time team.

● Accrued paid time off to support work-life balance.

● Retirement savings plan with a 401K option.

● Tax-advantaged Health Savings Account (HSA) availability.

● Wellness perks including Black Swan Yoga partnerships and complimentary digital

Lifetime Fitness access.