Food Brand Marketing Analyst

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview

We are looking for a creative and data-driven marketer with expertise in 360° funnel marketing campaigns and media understanding. The ideal candidate combines a user-centric mindset with insight into locally relevant trends, ensuring impactful, results-driven outcomes.

They thrive in fast-paced, dynamic environments, work well independently, and are comfortable navigating ambiguity to uncover market opportunities that align with our strategic goals.

This role reports to the Spanish-speaking LATAM Food Sr. Maarketing Manager

Role Responsibilities

• Execute seasonal campaigns (e.g., Buen Fin, Hot Sale, Christmas, Mother’s Day, major sports events), turning the defined strategy into locally relevant influencer and in-app plans.
• Coordinate influencer activations: shortlist creators, prepare briefs, align timelines and deliverables, review content against brand guidelines, and track execution with agencies and creators.
• Plan and manage in-app content for each season (home banners, landing pages, collections, push notifications), working with Product, CRM and Design so the seasonal story carries consistently from social into the app.
• Prepare creative briefs and key messaging inputs for seasonal moments, in line with the brand positioning and the business priorities of each campaign.
• Build and maintain the seasonal calendar and campaign trackers so timelines, owners and deliverables stay visible to the team.
• Measure influencer and in-app performance (reach, engagement, CTR, conversion, incremental orders), build reports and dashboards, and share insights and optimization recommendations during and after each campaign.
• Use internal data, consumer insights and social listening to find culturally relevant opportunities and content ideas for each season.
• Monitor competitors, creator trends and top-performing seasonal campaigns in the market, and turn them into local benchmarks.
• Collaborate with PE & CR Commercial team towards having Marketing efforts to acomplish good retationships with restaurants and achieving order growth.
• Apply a data-driven, test-and-learn mindset, with working knowledge of media and influencer marketing metrics.

Role Qualifications

• Have +2 years of experience implementing result-oriented integrated regional marketing campaigns, research/insights, brand strategy, equity positioning, channel & comms planning, and campaign measurement & reporting.

• Proven local media knowledge.

• Proven experience launching and optimizing integrated marketing Brand 360 campaigns. Full understanding of integrated planning, able to drive a full funnel approach

• Business Acumen: fully understand the role of marketing communication on driving sales and revenue growth. Proven experience on launching sales activation campaigns with uplift on key business metrics

• Creative: able to generate innovative approaches to address problems

• Consumer centric: User value creation analysis; definition of sources of growth based on user and desk research.

• Bias for action: with a relentless focus on results

• Passion for high performance: A track record of being an energetic & optimistic team member with a collaborative spirit and the ability to influence and unify cross-functional teams, peers, and leaders

• Fluent in English and Spanish is mandatory

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms