Founding Engineering Manager - Creative Optimization

Streaming TV is no longer just a brand awareness channel. It’s becoming a core part of the performance marketing mix, alongside search and social. Vibe.co is building the platform that makes TV work like the rest of the acquisition stack: targeted, measurable, and optimized for results.

Vibe.co is an Audience First Streaming TV Advertising platform that gives marketers the tools to reach the right audiences, optimize campaigns in real time, and understand what’s actually driving business outcomes. With hyper-targeted segmentation, AI-powered recommendations, real-time optimization, and incrementality measurement, Vibe brings the precision and accountability of digital advertising to the biggest screen in the house.

Today, more than 12,000 brands use Vibe.co to reach 120 million+ households. And in August 2026, Vibe.co became a Walmart company, opening up a new chapter for the business and the industry. With Walmart’s first-party data and purchase signals now part of the Vibe platform, advertisers can connect TV advertising to real-world transactions and measure the impact of CTV with a level of precision previously associated with platforms like Google and Meta.

This is a unique moment to join Vibe. With Walmart’s scale, data, and reach behind us, we’re building the next generation of TV advertising and creating a more measurable, performance-driven future for the channel.

About the role

Most advertisers who want to be on TV don’t have a TV ad. Vibe Studio lets them build one inside Vibe or bring one from AI video tools, and every creative is reviewed before it runs. Generative AI now lets us go much further, and the brands coming to Vibe through Walmart sell products, often thousands of them. We want every advertiser on Vibe to run creatives that are relevant to the people watching, and that keep getting better.

You’ll create and lead the Creatives team, a new team that owns how ads are generated, chosen and improved on Vibe. You’ll be its first engineer and its manager, and you’ll hire the people who join it.

This is a performance role first. A creative is good if it drives business results, and it still has to be something people want to watch on their TV. The hard problems are less about generating video and more about everything around it: deciding which creative each viewer should see, getting creatives approved and on air at scale, and measuring what works.

With the team’s dedicated product manager, you’ll start with focused experiments and scale the ones that prove their value.

Why someone great would want this job:

1. Nobody has built this yet. Personalizing creatives on streaming TV with real purchase data is an open problem.

2. Measurable business impact. Vibe measures incremental lift, so your work is judged on business results you can see in the numbers.

3. You get to build the team and the product. Early enough to set the architecture and hire the team; with Walmart data, distribution and 12,000 advertisers already on the platform.

What you’ll do

Build the creative pipeline

• Bring the best generative video and image tools into Vibe so advertisers can create broadcast-ready ads without leaving the platform

• Build creative systems that scale across products and audiences while staying on brand and accurate

• Make creative review and delivery work at scale with publishers and partners

• Weigh creative cost against media cost and expected lift

Make creatives perform

• Build how Vibe decides which creative each viewer sees

• Work with the Data and Identity teams to turn audience and product signals into better creative decisions, with privacy built in

• Measure creative performance with the Performance and Measurement teams, and separate real lift from noise

• Close the loop so what we learn shapes what we create next

Lead the team

• Stay hands-on: write code and own parts of the system, especially early on

• Hire the first engineers for the team and set how it works

• Run 1:1s, give feedback and grow the people on your team

• Partner with the team’s product manager on the roadmap and own the technical side of what gets built when

Move at Vibe pace

• Use AI as a genuine force multiplier (not a crutch, not a checkbox)

• Iterate in production, not in your head: ship, measure and adjust

What you need

• 8+ years in software engineering, including at least 2 years leading a team as an engineering manager, head of engineering or tech lead

• A track record of building a team or a product from an early stage, including hiring and technical ownership

• Strong backend and systems skills: you’ve shipped and run production systems at scale and can still go deep on code and architecture

• Experience with experimentation: A/B testing, causal measurement, or explore/exploit methods such as multi-armed bandits

• Comfort with research-stage problems, where a study can come back negative and you change course

• Product and business sense, and the habit of judging your work by what it changes for customers

• Clear communication with engineers, product managers, sales and external partners

Nice to haves

• Hands-on experience with generative AI media pipelines (video, image or voice), or integrating third-party AI APIs into a product

• Recommendation systems, personalization, or dynamic creative optimization

• Working with privacy and consent constraints on user-level data

• Experience in ad tech or CTV

• ML systems in production: feature pipelines, model serving, evaluation

You don’t need to be a filmmaker or a designer, but you should care about what ends up on screen. We need someone who can build a system that learns which creative works.

Our values

At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions.

You'll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort.

This is a high-performance environment with high-performance rewards: you'll work alongside people who push you, with real ownership over hard problems in a market that's moving fast.

If that sounds like the best version of your career, we want to meet you.

What we offer

For candidates based in Paris, the pay range for this role is €115,000-€155,000. We will support relocation to Paris for great candidates.

For candidates based in New York, the pay range for this role is $175,000-$235,000. We will support relocation to New York for great candidates.

At Vibe, we want you to build something, own something, and grow fast. Here's how we prove it:

• Variable pay — Based on real Vibe business goals.

• Hybrid flexibility — We're in the heart of Paris and our team is in 3x a week!

• Health insurance — Full coverage via Alan.

• Meal vouchers — Via Swile.

• Annual offsite — The whole team, once a year, somewhere worth the trip.

• Tech Syncs — Engineering and Product meet in person at least quarterly, worldwide.

Equal opportunity

Vibe is an equal opportunity employer. We evaluate all applicants without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

We believe the best ideas come from teams with different backgrounds, perspectives, and experiences. If you need a reasonable accommodation during the application or interview process, please let us know.

Referral instructions

Being referred? Ask your contact to submit your application directly on your behalf.