Fractional Influencer Marketing Lead – Crypto & Web3 (GCC)

Fractional Influencer Marketing Lead – Crypto & Web3 (GCC)

Company: Discovr AI (getdiscovr.ai)

Location: Remote | Global

About Discovr AI

Discovr AI is an AI-native creator marketing platform that combines specialized AI agents with end-to-end campaign execution.

We work with 30+ enterprise brands across India, the US, and international markets, helping them scale creator marketing through intelligent discovery, outreach, campaign management, brand safety, and performance measurement.

We're expanding our crypto and Web3 creator marketing capabilities globally and looking for an experienced industry specialist to work alongside our team.

About the Role;

We're seeking a Fractional Influencer Marketing Lead / Consultant with hands-on experience managing large-scale creator and KOL marketing programs for cryptocurrency exchanges, trading platforms, and Web3 companies across global markets.

You'll work closely with Discovr's founders and campaign execution team to develop creator strategies, advise on campaign execution, and serve as a subject-matter expert during client engagements.

This is a strategic, client-facing consulting role, not a full-time campaign operations position.

Key Responsibilities:

1. Global Creator Marketing Strategy

• Develop influencer and KOL marketing strategies across North America, Europe, LATAM, MENA, and APAC.
• Recommend regional creator segments, platforms, content formats, and budget allocation.
• Design campaigns focused on brand awareness, user acquisition, and trading activity.
• Advise on fixed-fee sponsorships, CPA, affiliate, and revenue-sharing models.

2. Global Crypto Creator Ecosystem

• Identify and evaluate relevant crypto influencers across YouTube, X, podcasts, TikTok, and other platforms.
• Leverage existing relationships with crypto creators, KOLs, and regional networks.
• Benchmark creator pricing, engagement quality, and expected performance across markets.
• Advise on creator selection, negotiations, and partnership structures.

3. Client Strategy & Advisory

• Participate in client discovery calls and strategic discussions.
• Translate client objectives into actionable global and regional creator campaign plans.
• Present campaign strategies, budget recommendations, and creator partnership proposals.
• Act as a subject-matter expert for Discovr's client-facing and execution teams.

4. Campaign Oversight & Performance

Guide campaign planning, creator briefs, messaging, and content strategy.

Review campaign performance and recommend optimizations.

Establish KPIs around reach, engagement, qualified sign-ups, acquisition, and retention.

Advise on regional crypto advertising regulations, promotional disclosures, and brand safety in coordination with client legal and compliance teams.

Ideal Candidate:

• 5+ years of experience in influencer marketing, creator partnerships, or growth marketing.
• At least 2 years of direct experience with crypto exchanges, Web3 platforms, or trading-related marketing.
• Demonstrated experience managing $100K+ monthly creator marketing budgets.
• Strong understanding of the global crypto creator ecosystem, with expertise in multiple geographic markets.
• Established relationships with crypto influencers, KOLs, and creator networks.
• Experience with both awareness-led sponsorships and performance-driven creator programs.
• Comfortable working directly with senior marketing stakeholders and global teams.
• Strong communication, strategic thinking, and presentation skills.

How to Apply:

Please share your LinkedIn profile, relevant crypto/Web3 influencer marketing experience, the geographic markets you've managed, and examples of creator campaigns or programs you've led.

Contact: DM us on LinkedIn or email hr@getdiscovr.ai