Franchise Business Coach - Varsity Zone HVAC

HorsePower Brands is a portfolio company of franchise brands in the home services industry delivering first-in-class customer service and experiences! As a rapidly growing enterprise, it’s important that our employees have an entrepreneurial attitude, an embracing mindset toward change, and can manage/prioritize multiple concurrent projects.

Position Overview:

The Franchise Business Coach serves as a trusted advisor and primary point of contact for Varsity Zone’s established franchise owners. This role leads ongoing business coaching focused on profitability, financial performance, and sustainable growth, guiding franchisees through business planning, financial analysis, and planning for their teams. Working closely with Varsity Zone’s field operations, marketing, and operations teams, the Franchise Business Coach helps franchisees grow from owner-operators into profitable, scalable businesses.

Key Accountabilities:

Communication & Collaboration:

• Act as the primary point of contact for assigned franchisees, ensuring timely and effective communication.
• Respond to and route franchisee requests through Ezee Assist in line with brand service standards.
• Collaborate with brand subject matter experts in sales, operations, and marketing, and connect franchisees with the appropriate resources.
• Document franchisee interactions through ZeeNotes and other internal platforms.

Coaching & Development:

• Conduct regular 1-on-1 GROW meetings with franchisees to provide individualized support and accountability.
• Deliver coaching both virtually and in the field, including onsite visits.
• Identify performance gaps and coordinate targeted coaching with the appropriate subject matter expert.
• Support franchisees who operate through a General Manager, helping the owner lead and develop their team.
• Partner with the Director of Field Operations on performance improvement plans for franchisees who need additional support.

Business Planning & Financial Performance:

• Lead regular business reviews and guide franchisees through annual business planning and goal setting.
• Analyze P&Ls and financial data to identify trends and opportunities in margin, cash flow, and overhead.
• Recommend operational improvements to enhance efficiency, profitability, and long-term sustainability.
• Provide recommendations and resources to help franchisees plan their hiring, team structure, and growth beyond the owner-operator.

Training & Resources:

• Develop and maintain business playbooks and financial tools, such as business plan and P&L review templates.
• Lead business and financial training at onboarding, Academy, and coaching events as assigned.
• Host recurring office hours focused on business and financial topics.

KPI Management & Reporting:

• Track established franchisees’ performance against their annual business plans and brand financial KPIs.
• Collaborate with franchisees to achieve individual revenue and sales goals.
• Report on revenue growth and profitability across the established portfolio.
• Hold franchisees accountable to brand standards, playbooks, and system tools.
• Participate in regular team meetings to align on franchisee priorities.

Other duties may be assigned.

Qualifications:

• GED or high school diploma required; bachelor’s degree in business, finance, or a related field preferred

• Minimum of three (3) years of experience coaching franchise owners, multi-unit operators, or small business owners

• Minimum of three (3) years of experience with P&L management or financial analysis

• Experience in home service industries such as HVAC, plumbing, or electrical preferred

• Sales experience preferred

• Experience with ServiceTitan and QuickBooks preferred

• Excellent communication skills, with the ability to build trust and hold others accountable

• Self-motivation, intellectual curiosity, and the ability to adjust quickly to changing priorities

• Ability to work in a fast-paced, change-oriented, “start-up” like environment

• Valid driver’s license and willingness to travel

Physical Requirements

The physical demands described here are representative of those that must be met by an Associate to successfully perform the essential functions of this job. The Associate should be able to stand, sit at an office space, see, hear, and understand speech, communicate, lift computer equipment, supplies and materials, use office equipment and computers. The Associate is exposed to typical office working conditions. If requested by an applicant or employee, we may provide reasonable accommodations to enable individuals with disabilities to perform the essential job functions. The above statements are intended to describe the general nature and level of work performed. They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. We have the exclusive right to alter this job description at any time without notice.

SVHB Marketing LLC d/b/a HorsePower Brands, is committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We provide a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.

**EOE/E-Verify Employer**