Freelance Growth Marketing Specialist / Boutique Agency Homepage Positioning & Partner Campaign | CareNest®

Freelance Growth Marketing Specialist / Boutique Agency

Customer Journey Positioning & Partner Campaign | CareNest®

Can you make an app’s value clear within seconds—and turn that interest into meaningful use?

CareNest is a Swiss pet-health platform providing personalised guidance throughout a dog’s or cat’s life stages. Our iOS and Android apps are live, and we generate revenue from pet owners and partners.

We’re looking for a marketing specialist or boutique agency (remote) to sharpen our homepage messaging and develop a targeted flyer campaign launching in January 2027 through Identitas’ Amicus and Anis pet-registration letters in Switzerland, with messaging that can support our wider DACH growth.

Your assignment

Build on our existing customer research—200+ interviews—and translate our LifeStage proposition into clear, compelling customer communication.

You will:

• Refine our homepage hero section: headline, supporting message, visual direction and call to action.

• Make CareNest’s value immediately understandable to dog and cat owners.

• Develop flyer concepts, messaging, key benefits and content structure.

• Guide German, French and Italian messaging, coordinating native-language input where needed.

• Connect the flyers, landing page and app onboarding into a consistent customer journey.

• Define campaign tracking, success metrics and improvements based on initial results.

We already have an excellent graphic designer and a technical team. Your contribution is marketing strategy, creative concepts, copywriting and clear direction, with close collaboration during implementation.

What you bring

• Demonstrated experience growing consumer apps or subscription products.

• Strong positioning and copywriting skills, with excellent German.

• Experience improving homepage messaging and conversion.

• Understanding of how to connect offline campaigns with measurable digital results.

• Ability to give actionable briefs to designers and developers.

Experience in the DACH region, particularly Germany, is a must and pet-care experience an advantage. Experience coordinating French and Italian localisation for the Swiss campaign is also a plus.

Project structure

An initial four-week freelance or agency project with an agreed scope, budget and weekly working session, followed by potential support during the three-month campaign pilot.

Interested?

Please send your availability, indicative fees and at least three relevant examples and references. Tell us what you personally contributed and which results improved.

Contact: c@carenest.pet

Discover CareNest: https://carenest.pet/

#GrowthMarketing #Freelance #ConsumerApps #PetTech #DACH