Freelance MarTech Solutions Architect - Tealium Experience

ABOUT APPLY APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com . THE ROLE As a Freelance Solutions Architect (MarTech) , you’ll play a critical role in helping Apply clients design and deliver scalable marketing technology solutions that unlock better customer experiences and measurable growth. Reporting into the Marketing Services team, you will lead the technical architecture for CRM, CDP, and marketing automation implementations, translating business goals into clear technical plans and requirements. You will help clients modernize their MarTech stack, improve data quality and activation, and enable teams to run more personalized, omnichannel customer journeys. RESPONSIBILITIES Solution Architecture & Discovery Lead discovery workshops to understand client objectives, existing systems, data flows, and constraints. Define target-state architecture for CRM, CDP, and marketing automation, including integration patterns, governance, and scalability considerations. Translate business problems into technical solution options, with clear trade-offs, effort estimates, and risks. Implementation Leadership & Delivery Guide implementations end-to-end, from documentation and planning through detailed requirements and support for build. Produce high-quality technical artifacts including architecture diagrams, data flow maps, event and identity models, and implementation roadmaps. Write clear technical requirements for engineers, partnering with technical project management to scope, sequence, and deliver work. Partner with client stakeholders to drive decisions and keep delivery aligned to outcomes, timelines, and dependencies. MarTech Platforms, Integrations, and Data Architect and support integrations across the MarTech stack, including CDPs, marketing automation platforms, analytics, attribution, and enrichment tools. Design data schemas and event tracking plans that support lifecycle use cases and analytics needs. Support ETL and reverse ETL patterns to activate data into downstream destinations. Ensure solutions account for omnichannel transactional and marketing messaging, customer journeys, user states, and event-driven automation. REQUIREMENTS 5+ years of software development experience. 5+ years of experience integrating third-party tools, including involvement in planning and developing ETL solutions. 2+ years of hands-on experience with CDPs, specifically Mixpanel or Tealium. 2+ years of experience working directly with clients or key stakeholders. Demonstrated experience designing and architecting a CDP and/or marketing automation integration, and ability to walk through the full implementation lifecycle. Experience working with APIs and at least one of the following: Mobile SDKs, HTML, CSS, JavaScript. Experience with cloud platforms such as AWS (EC2, S3, Lambda, Redshift), GCP, Heroku, or iPaaS tools. Nice to Have Experience defining cross-platform technical requirements across the MarTech stack. Platform experience implementing CDPs such as Segment, RudderStack, mParticle, Tealium, or similar. Experience configuring lifecycle journeys and campaigns in tools like Braze, Iterable, Klaviyo, Customer.io , or similar. Familiarity with analytics, enrichment, and attribution tools and approaches. Understanding of marketing attribution, including auditing integrations and attribution data. Proficiency with JSON and SQL, including data modeling best practices. Experience with reverse ETL tools such as Hightouch or Census. Experience with scripting languages and serverless patterns, including lambda functions. Ability to clearly present technical concepts and recommendations to non-technical stakeholders. Platform experience with Shopify or Magento. LIFE AT APPLY People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you: Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact. An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe. AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work. APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity, Equity, and Inclusion (DEI) section. For recruitment accommodations, please email [email protected] .