Freelance Retail Media Manager, Target.com (Roundel)

About us: We are a fitness brand (our client Bangles) that sells through our own site and on Target.com.

About the role: We are hiring a freelance Retail Media Manager to set up and run our Target.com advertising through Roundel. You will own account setup and day-to-day campaign management, working directly with our Growth and Retail teams. If the engagement goes well, the scope expands to Walmart advertising through Walmart Connect.

Responsibilities:
- Set up our Roundel account structure, campaigns and product groupings for the Target.com catalog
- Build, launch and manage Roundel sponsored product and search campaigns
- Manage bids, budgets, keywords, negative keywords and product targeting
- Keep spend within the agreed monthly budget and above the agreed ROAS floor
- Flag pricing, inventory and product detail page issues that hurt ad performance
- Send a weekly report: spend, sales, ROAS, top and bottom search terms, changes made and next steps
- Prepare a monthly performance report and present it to the team on a call
- Plan campaigns around key retail moments: Target Circle Week, holiday and new product launches
- Later scope: launch and manage Walmart Connect campaigns

Requirements:
- 2+ years of hands-on Roundel campaign management for consumer brands (required)
- Walmart Connect experience (strongly preferred)
- Profit-first mindset: comfortable optimizing to a ROAS floor rather than maximizing spend
- Strong analytical skills with search term, bid and budget optimization
- Clear, consistent written reporting and comfort presenting results to brand teams
- Fluent English; able to overlap with PST business hours

Nice to have: Amazon Ads or Instacart Ads experience; DTC or fitness/wellness brand background.

Screening: Roundel Campaign Management Case Review (recruiter pre-screen, before endorsement)
Before endorsing a candidate, the recruiter asks them to walk through one Roundel (Target) campaign they managed hands-on, and summarises it in the endorsement:
- Brand/category, monthly ad budget and how long they managed the account
- How they structured the account and campaigns (product groupings, sponsored products vs search)
- How they set and adjusted bids, budgets, keywords and negatives, with one example of a change and its impact
- Results against a ROAS target or floor (spend, sales, ROAS) and how they balanced profit vs growth
- One retail moment they planned for (e.g. Target Circle Week or holiday) and what they did
- Any Walmart Connect experience: account size, campaign types and results (strongly preferred, as the role will expand to Walmart advertising)
Only endorse candidates who can speak to real, hands-on Roundel work with specific numbers. No separate written test is required at this stage.

Skills

2+ years of hands-on Roundel campaign management for consumer brands; profit-first approach, comfortable optimizing to a ROAS floor; strong analytical skills in search term, bid and budget optimization; clear weekly and monthly reporting; fluent English and availability to overlap with PST business hours.

Target Roundel (Target.com advertising platform), Excel/Google Sheets, Google Docs/Slides for reporting; Walmart Connect (later scope).