Freelance Senior SEO & GEO Strategist (English/Arabic)

element MEA is supporting a leading Dubai-based creative and digital agency in appointing a senior freelance SEO and Generative Engine Optimization (GEO) strategist to lead the search strategy behind its client accounts. The agency's identity will be shared with shortlisted candidates.

This is a strategic, advisory role. The agency's in-house SEO executive handles technical execution and deployment.

Engagement

• Freelance, on a monthly retainer with an agreed fixed number of hours, and one month's notice.
• Higher involvement while the strategy is built, then around 3–5 hours a week for check-ins, report reviews and monthly client calls.
• Fully remote, working on UAE/GCC time (GST).

Key responsibilities

• Map client business goals, audiences and regional commercial priorities.
• Build 6–12 month SEO and GEO roadmaps with clear deliverables and KPIs.
• Develop English and Arabic keyword maps and conversational prompt sets (ChatGPT, Perplexity, Gemini, Claude) tailored to GCC dialects and buyer intent.
• Recommend landing page, entity and Answer Engine Optimization (AEO) content structures.
• Turn strategy into a prioritized task list for the in-house SEO executive and review progress weekly.
• Monitor AI share of voice, citations, entity attribution, competitor visibility and priority prompts, and refine the GEO roadmap.
• Validate monthly Looker Studio, GA4, GSC and GEO visibility reports before client submission.
• Co-lead monthly strategy and reporting calls with client stakeholders.

Requirements

• 5+ years in SEO strategy, with proven experience in GEO and AI search.
• Native or professional fluency in English and Arabic, including reviewing Arabic copy and presenting in both languages.
• Strong commercial acumen: you turn business goals into actionable SEO/GEO plans.
• Hands-on with Semrush or Ahrefs, Google Search Console, GA4, Looker Studio, Screaming Frog and LLM visibility tracking tools.
• Confident, executive-level client communication.

To apply, please share your CV or LinkedIn profile, 2–3 examples of SEO/GEO strategies you have led (ideally for GCC brands), your proposed monthly retainer and hours, and your earliest start date.