Game Designer – AI Experiences

Game Designer – AI Experiences

12-month contract | £55.77 per hour | London, King’s Cross | Hybrid: Tuesday–Thursday onsite

Help shape how people play with AI. We’re looking for a creative Game Designer to work with a multidisciplinary team exploring new AI-powered experiences, from sandbox simulations to emergent narratives.

You’ll turn AI capabilities into engaging game mechanics, intuitive player loops and compelling interactive systems. You’ll rapidly prototype ideas, playtest them and refine the experience with researchers, engineers and designers.

What you’ll do

- Set creative direction and help teams explore ideas that meet the brief.

- Build and iterate on playable prototypes using game engines and generative AI tools.

- Translate AI capabilities into clear, engaging mechanics and player experiences.

- Facilitate workshops and brainstorming sessions across a range of game genres.

- Evaluate and guide AI agent and generative model behaviour from a game balance and player experience perspective.

- Bring user insights and feedback into design decisions.

What you’ll bring

- Experience designing video games from concept through prototyping, iteration and player testing; shipped titles are a strong advantage.

- A player-focused approach to UX, game feel, intuitive controls and player agency.

- Hands-on prototyping skills with Unity, Unreal Engine, Godot or scripting environments.

- Creative curiosity and a willingness to experiment.

- Confidence collaborating with researchers, engineers and designers.

Working pattern: 40 hours per week, with Tuesday, Wednesday and Thursday onsite in King’s Cross, London; Monday and Friday remote.

If you enjoy turning ambitious AI ideas into playful, testable experiences, we’d like to hear from you.