Gamification & Learner Engagement Specialist

Location: Dubai / London / Remote | Engagement: Full-time or contract | Experience: 3+ years preferred | Reports to: Product / Growth Leadership

Own the design and continuous optimisation of Kognitiv Academy’s engagement systems: XP, Koins, achievements, challenges, streaks, progression and skill signals. Design for real learning behaviour and sustained participation, not vanity engagement.

What you will own

• Define a coherent learner motivation framework tied to enrolment, attendance, progression and completion.

• Shape XP earning rules, Koins-related user journeys, badges, quests, challenges, streaks and leaderboards.

• Collaborate with product and engineering on transparent rules, anti-abuse controls and useful analytics.

• Create engagement campaigns for learners, faculty, communities and referral programmes.

• Design skill progress displays and achievement logic grounded in authentic learning outcomes.

• Run A/B tests and cohort reviews to improve retention and learning participation.

• Balance reward attractiveness, unit economics, accessibility and fairness.

Required experience and capabilities

• 3+ years in gamification, product engagement, behavioural design, loyalty or growth-oriented product roles.

• Evidence of designing systems with measurable adoption or retention outcomes.

• Strong analytics and experimentation literacy, plus clear journey mapping.

• Ability to collaborate with UX, engineering, learning and commercial teams.

Nice to have

• Edtech, gaming economy or loyalty programme experience.

• Understanding of motivation theory, habit design and anti-gaming mechanisms.

• Familiarity with tokenised or verifiable achievements.

First 90 days

• Audit current XP, Koins, badges and learner journeys for gaps and loopholes.

• Deliver an engagement-system blueprint, metric taxonomy and prioritised experiments.

• Launch at least one measurable challenge or progression improvement.

Success measures

• Activation, weekly active learners, repeat attendance and course completion.

• Challenge participation, reward redemption and retention by cohort.

• Low abuse rates and sustainable rewards cost.

Application: Please share a CV/profile, a short note on relevant experience and examples of work or projects where appropriate.