GEC Digital Ops Executive

About Us Founded in 2012, we are the leading media, event & research company.We’ve expanded well beyond our flagship technology publication toprovide senior leaders across the enterprise with the indispensablebusiness insights, connecting cross border , advice and tools they needto achieve their mission-critical priorities and build company fornextGen.Together with our clients & partners, we plan & makestrategy for our industry & business and help building future ofbusiness so that a more successful world takes shape. Since itsinception, GEC Media has successfully connected thousands of industryexperts, technology providers, startups, , regional policymakers,government authorities to more than 40,000+ participants coveringvarious industry sectors across 30 countries. Job Description Brief Intake & Campaign Planning ● Receive new campaign briefs from Manager or directly from the client using GEC Digital's standardised Brief Intake Form ● Conduct a 30-minute brief clarification call with the client within 24 hours of brief receipt — confirm objectives, target audience, geography, budget, timeline, success metrics, and approval process ● Document the confirmed brief in Zoho CRM and Google Drive — shared with designated manager and the client for sign-off before any work begins ● Build the Campaign Plan document for every brief: channel mix, content requirements, execution timeline with milestones, in-house vs. partner resource decision, deliverables list, and reporting cadence ● Present the Campaign Plan to Manager for approval before client presentation; present to client for sign-off; no execution begins without a signed-off Campaign Plan 2. In-House vs. Partner Execution Decision ● Assess each campaign's resource requirements against current CSC team capacity ● For in-house delivery: brief the Campaign & Social Exec (social/content), Outreach Executives (outbound calling/email), or Research Analyst (data/research) as appropriate; own the internal project timeline ● For partner delivery: select from GEC Digital's approved partner network; issue a clear written partner brief; manage the partner to the agreed timeline; QA all partner output before client delivery ● Maintain the Partner Network Register in Zoho CRM: partner name, capability, pricing, performance rating, contact; update after every engagement ● Hybrid campaigns (in-house + partner): manage both streams simultaneously; ensure integrated delivery and consistent quality 3. Campaign Execution Management ● Own the campaign execution timeline — track every milestone; chase delays proactively before they become problems ● For Demand Spark campaigns: oversee ABM list quality (Research Analyst), outreach sequence build (in-house or partner), campaign launch via Brevo/WATI/LinkedIn, lead flow management into Zoho CRM ● For Engage Flow campaigns: manage content calendar, brief writers, review all content against client brand guidelines before submission, manage client review and approval cycles, publish or brief the Campaign & Social Exec to publish ● For Channel Pulse campaigns: coordinate directly with the client's channel/partner team; manage co-marketing asset production; distribute partner toolkits; track partner programme uptake ● Flag any scope changes, timeline risks, or budget overruns to Manager within 24 hours — never let a client discover a problem before Manager does 4. Client Communication & Account Management ● Be the day-to-day operational contact for all active GEC Digital client accounts — respond to client messages within 4 business hours ● Send a weekly campaign status update to each active client — every Friday, without exception: work completed this week, work in progress, any items needing client input, next week's plan ● Manage the client approval process for all deliverables — brief, campaign plan, content, reports; track approvals in Zoho CRM; chase outstanding approvals politely but persistently ● Flag upsell and expansion opportunities to Manager: when a client's campaign is performing well, identify the next logical service or add-on and brief Manager for a commercial conversation ● Manage client NPS — send a brief satisfaction check-in at the midpoint and end of every campaign; escalate any dissatisfaction to Manager immediately 5. Campaign Performance Reporting ● Produce a mid-campaign performance report at the halfway point of every campaign — delivered to the client within 48 hours of the agreed midpoint date ● Produce the final campaign performance report within 7 working days of campaign end — includes: delivery against KPIs, lead quality analysis, channel performance breakdown, recommendations for the next campaign ● Maintain a live campaign dashboard in Zoho CRM Analytics for Team Lead— real-time view of all active campaigns, MQL counts, delivery status ● Contribute to the weekly Tuesday GEC Digital performance call with Lead: active campaigns status, client health, resource issues, pipeline of upcoming campaigns 6. GEC Digital Lead Gen Support (Secondary) ● When capacity allows, support the Research Analyst in building ABM target lists for GEC Digital's own demand generation — this is secondary to client delivery ● Review HOT lead alerts from the Lead Scoring Agent and prepare pre-call briefing documents for Manager discovery calls — within 4 hours of request Requirements Must-Have ● 3–5 years in B2B marketing operations, campaign management, account management, or digital agency project management ● Demonstrated experience managing multiple client campaigns simultaneously — able to hold 6–8 active projects without dropping quality ● Experience briefing and managing external partners or freelancers — content writers, designers, media buyers, data vendors ● Strong written and spoken English — client-facing communication must be professional and credible ● Proficiency with project management tools and CRM systems (Zoho CRM, Salesforce, HubSpot, or similar) ● Experience with email marketing platforms (Brevo, Mailchimp, or similar) — able to build and review sequences, not just brief others ● Analytical enough to read a campaign performance report and identify what is and isn't working Strongly Preferred ● Experience in B2B technology demand generation — understanding of how tech vendors think about pipeline, MQLs, and ROI ● Familiarity with MENAT and/or APAC technology vendor landscape (cybersecurity, cloud, networking, AI) ● Experience with ABM (Account-Based Marketing) methodology and multi-touch outreach sequences ● Exposure to LinkedIn Sales Navigator, WATI (WhatsApp Business API), or equivalent outreach tools ● Understanding of content marketing — able to assess content quality, brief writers effectively, and review content against a target audience ● Prior experience working with a remote or international leadership team (e.g., reporting to a manager in a different country)