Gen Marketer

Company Overview:

We are building Protege to solve the biggest unmet need in AI — getting access to the right training data. The process today is time intensive, incredibly expensive, and often ends in failure. The Protege platform facilitates the secure, efficient, and privacy-centric exchange of AI training data.

Solving AI’s data problem is a generational opportunity. We’re backed by world-class investors and already powering partnerships with some of the most ambitious teams in AI. The company that succeeds will be one of the largest in AI — and in tech.

We’re a lean, fast-moving, high-trust team of builders who are obsessed with velocity and impact. Our culture is built for people who thrive on ambiguity, own outcomes, and want to shape the future of data and AI.

The Opportunity

This is the perfect role for a marketing generalist who uses their unique combination of marketing foundations (2+ of product, growth, content/brand, ecosystem), operational rigor, AI tools, and creative “taste” to produce and direct marketing campaigns that drive commercial results and brand recognition.

You won’t start from zero. You’ll report to an AI-pilled Head of Marketing, alongside a field marketing/events whiz who’s run 20+ events a quarter, a seasoned community builder, and engaged executives who are equally allergic to random acts of marketing. It’s a startup, so things are messy – but it’s not many our first 0-to-1 startup rodeo for most of us.

You’ll report to the Head of Marketing and work alongside startup veterans to give leverage to our existing growth channels and jumpstart new ones. Your job is to connect the Lego blocks—and build the missing ones.

Who You Are

Today, you’re someone who wants to be the “super IC” who combines the core marketing and growth fundamentals and first principles of the past decade and with the next gen marketing tools of today to drive outsized results.

You’re already experienced or familiar with the marketing waves the future — such as narrative new media, agentic workflows, cross-channel campaign building, community building, and IRL activations, to name a few — and you want to join a scaling AI company that recognizes the asymmetric advantage this gives those that ride the wave accordingly.

Tomorrow, you might be a future head of marketing, leader of a core marketing discipline, or found your own company or launch a brand where content is a core differentiator. In preparation for that future, you’re excited to join a place where you can build your own personal brand in tandem with a scaling AI business, with a team that’s invested in your development. You want to be pushed to do the best work of your life, while having the latitude for testing, developing, and scaling what that work could look like.

Signs you might be a great fit:

• You use next-gen tools without throwing out a decade of hard-won fundamentals: ie. know your audience, tell a story that matters, earn distribution, and measure what moves the business.

• You care whether your campaigns make a direct impact on business results — not vanity metrics.

• You love new media: you test new formats yourself, and you’re well versed in what hits online.

• You tried all the AI tools – and figured out what works for you & your team’s workflow.

• You’re a natural systems thinker at understanding how to combine different areas of marketing into a cohesive plan – you don’t hand things off to the expert, you expect to be the expert.

• You have creative itches that show up unexpectedly, whether at work or in hobbies.

• It’s not your first scaling startup experience - or not your first time starting something meaningful to you from scratch.

What You’ll Do

• Own campaigns from idea to impact: brief, copy, landing page, distribution, follow-up, and results. Sometimes, the right-sized campaign should go live in a day. Other times, it takes weeks of careful preparation.

• Make good stories travel. Turn product, research, executive, and community insights into social, email, new-media, and partner-channel content that people actually want. You’re not just in charge of the content or the distribution – it’s your job to make sure the right content reaches the right people.

• Connect the pieces. Bring events, community, content, and commercial follow-up together around a clear audience and goal.

• Test what works. Run focused growth experiments across paid, organic, sponsorships, partnerships, and conversion. And not every channel at once, just for the sake of it.

• Build the machinery. Use data, agents, and automation to improve campaign production, targeting, tracking, and handoffs. Own the quality of what you ship.

• Close the loop. Know what drove relevant engagement and commercial conversations, what wasted effort, and what to do next.

This is a builder’s role. You’ll orchestrate campaigns and roll up your sleeves to do the hard work. You’ll be in charge of both execution and outcomes.

What Success Looks Like

• 30 days: You understand the business and own recurring work.

• 60 days: You’ve shipped an integrated campaign and removed execution bottlenecks on your own.

• 90 days: You run a reliable campaign rhythm, have tested new growth opportunities, and take the team to new heights and new opportunities thanks to your combo of creativity and execution.

What You Bring

Must-Haves

• Proof you ship. Campaigns, assets, or systems you personally built, then what happened.

• Strong writing + taste. Complex ideas made clear, written + visual + campaign cohesiveness w/ the channels.

• First-principles judgment. You start with the audience and business goal, not a channel checklist.

• Technical resourcefulness. Use AI to build — not just generate more copy.

• Ownership from start-to-finish. Don’t need someone to look over shoulder, but know when to get leverage

• Ambition without ego. You want direct feedback, high standards, and to discover your potential

Nice-to-Haves

• Early-stage AI, AI/B2B Marketplace, B2B, agency, growth, and/or GTM experience with broad execution responsibility across marketing and growth competencies.

• A clear additional skill spike in creative, growth marketing channels, ABM, web, marketing operations, or AI-focused workflow automation.

• Experience with technical audiences, AI, healthcare, events, or communities.

You don’t need to be the best at everything. But you must have the strong desire to learn and climb the learning curve.

Protege Values

Pass the Loved Ones’ Test

We act with integrity and do the right thing — especially when it’s hard and no one is watching.

Always Find a Way

We are resourceful, resilient builders who solve hard problems and push through obstacles.

Go Fast and Grow Fast

Velocity matters. We move with urgency, learn quickly, and continuously improve as individuals and as a company.

Practice Kindness and Candor

We communicate directly and respectfully, building trust through honest feedback and genuine care for one another.

Deliver Together

We win as one team. Collaboration, accountability, and shared ownership drive our success.

Own the Outcome. Hone the Craft.

We take pride in our work, sweat the details, and continuously raise the bar for excellence.