Role Overview
The
General Manager
will play a critical leadership role across revenue growth, product development, operations, and company scaling initiatives. This position is ideal for someone who thrives in small, startup-like environments, enjoys solving complex business challenges hands-on, and has proven experience scaling SaaS businesses. The role offers a unique opportunity to work directly with the CEO, influence company strategy, and potentially grow into a future CEO position.
Revenue & Growth (Primary Focus)
Drive sustainable revenue growth across B2C SaaS and self-serve B2B products
Lead growth initiatives related to:
Product-Led Growth (PLG)
Marketing-Led Growth
Customer Acquisition
Retention & Monetization
Optimize and scale growth channels, including:
Affiliate Marketing
Communities
Organic Acquisition
Product Conversion Funnels
Partner closely with Product and System Operations teams to enhance user experience and improve growth metrics
Analyze product and business performance data to identify new growth opportunities and improve decision-making
Leadership & Operations
Oversee company operations, workflows, automations, and scaling initiatives
Collaborate effectively with technical leadership and engineering teams
Support operational excellence across departments
Help build scalable systems and internal processes to support company growth
Contribute to strategic planning and execution alongside the CEO
Support hiring and team expansion initiatives as growth targets are achieved
Required Experience
Experience in B2C SaaS (preferred) or B2B SaaS with strong Product-Led Growth (PLG)
Experience with self-serve subscription-based products
Strong understanding of PLG environments where users sign up, test via free trials, and purchase independently
Experience scaling startups or autonomous business units
Scaling Experience
Scaled teams from approximately 10–20 to 30–40+ employees
Supported ARR growth.
Technical & Leadership Fit
Comfortable working closely with engineering and technical teams
Strong communication with technical stakeholders and customers
Hands-on, ownership-driven mindset
Comfortable in lean, fast-paced startup environments
We're Looking For Someone Who
Is proactive and execution-oriented
Solves problems directly and takes initiative
Balances strategic thinking with hands-on execution
Understands sustainable company growth
Compensation
Competitive base salary
Performance-based bonus structure (OTE)
Location
Preferred:
Eastern Europe
South Africa
Also open to candidates aligned with European time zones
Requirements
Fluent English communication skills (C1+)
Strong leadership and operational capabilities
Experience in PLG-led SaaS environments
Ability to collaborate cross-functionally
Why Join Us?
Direct mentorship from experienced leadership
Clear path toward a future CEO role
High-impact role influencing company growth and strategy
Strong performance-based earning potential