General Manager For Spain & Portugal

AVIAREPS has over 30 years experience providing professional passenger GSA services and tourism marketing to clients around the globe. As the world’s leading GSA and Tourism representation organization with more than 75 offices in over 70 countries, AVIAREPS represents airlines as well as destinations, hotels, attractions, airports, cars, trains, cruise lines, retailers and import/export organizations, and offers a full suite of B2B and B2C services which includes sales & reservations, marketing, digital, and PR programs.

General Manager Iberia (M/F/X)

Madrid, Spain | Full-time | Hybrid

About the Role

AVIAREPS is looking for an experienced and commercially driven General Manager Iberia to support and help lead our operations across Spain and Portugal.

Based in Madrid, you will play a key role in driving business growth, managing strategic client relationships, and overseeing operational performance across the region. In addition to commercial leadership, you will act as a key legal and corporate representative for the company in Spain and, in the future, Portugal, with responsibility for people management, corporate governance, and business operations.

You will work closely with local teams in Madrid, Barcelona, Malaga, and other cities in the future, and in Portugal, while supporting the continued growth and development of AVIAREPS throughout the Iberian market.

As part of AVIAREPS' ongoing organizational development, this position offers the opportunity to assume broader leadership responsibilities over time.

Key Responsibilities

Business Leadership & Growth

• Support the strategic growth and development of AVIAREPS across Spain and Portugal.

• Identify and pursue new business opportunities, partnerships, and revenue streams.

• Lead commercial initiatives and contribute to achieving regional business objectives.

• Manage and strengthen relationships with clients, airline partners, tourism boards, suppliers, and industry stakeholders.

• Represent AVIAREPS at industry events, trade fairs, and networking opportunities.

• Lead and coordinate participation in public and private tenders in Spain, Portugal, and multi-country opportunities.

People Leadership & HR Management

• Lead, coach, develop, and motivate teams across multiple locations.

• Oversee recruitment activities and support talent acquisition across the Iberian region.

• Act as the responsible signatory for employment contracts and related employment documentation.

• Ensure compliance with local labor legislation and employment practices.

Corporate Governance & Legal Representation

• Serve as the legal representative of AVIAREPS entities in Spain and, in the future, Portugal.

• Act under powers of attorney and represent the company before authorities, institutions, and regulatory bodies.

• Sign legal, corporate, and administrative documentation on behalf of the company.

• Manage public deeds, corporate registrations, and other corporate governance requirements in both countries.

• Handle legal proceedings, employment-related claims, and external legal matters in collaboration with legal advisors where applicable.

• Maintain strong compliance standards and ensure adherence to local regulations.

Financial & Operational Oversight

• Define financial management, budgeting, forecasting, and reporting activities.

• Oversee banking relationships and act as an authorized signatory for company banking matters.

• Monitor operational performance and ensure high service standards across the region.

• Drive operational excellence and implement best practices across teams.

• You will be ultimately accountable for the company’s EBT performance and for generating the profitability required to deliver annual dividends to its shareholders.

What We're Looking For

Required

• 5+ years of senior leadership experience within tourism, aviation, hospitality, travel services, or a related industry.

• Proven experience managing business operations, people, finance, and client relationships.

• Experience with corporate governance, legal representation, or responsibility for regulated business operations.

• Strong commercial and strategic mindset with demonstrated success in business development.

• Experience overseeing recruitment, employee relations, and organizational development.

• Financial acumen with experience supporting budgets, reporting, and finance operational decision-making.

• Strong understanding of the Spanish travel and tourism market; knowledge of Portugal is highly desirable.

• Excellent stakeholder management and communication skills.

• Fluent in Spanish and English; Portuguese is an advantage.

• Willingness to travel within Spain, Portugal, and internationally.

What We Offer

• A senior leadership role with regional responsibility across Iberia.

• The opportunity to influence both the commercial and operational success of the organization.

• Hybrid working environment based in Madrid.

• Competitive salary and benefits package.

• International exposure through a global network operating in over 70 countries.

• Career development opportunities within a growing international organization.

• The possibility to grow into a broader executive leadership role in the future.

Interested?

If you are an experienced leader with a strong commercial mindset, a passion for people management, and a proven track record in the travel, tourism, aviation, or hospitality industry, we'd love to hear from you.

Click Apply below to submit your application. You will be redirected to our recruitment portal.

We look forward to learning more about your experience, achievements, and vision for growing our business in Iberia.

Acquisition by recruitment agencies is not appreciated.

Why work here?

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

About Us

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.