General Manager of Marketing & Communications

MedPut is an innovative employee benefit at the intersection of health care and financial wellness. We provide interest-free installment plans and bill negotiation services for any out-of-pocket healthcare expenses. MedPut is growing rapidly, and we are looking for a data-driven General Manager of Marketing & Communications who will lead and own all aspects of Marketing & Communications at MedPut. This is a challenging hybrid role that requires a diverse skill set across content, email, paid, SEO, product marketing, and growth. What you’ll do: You will be responsible for crafting MedPut’s external facing content, product marketing, brand positioning and growth hacking. You will develop and own content for all stakeholders that interact with MedPut. You will: · Write content for members, prospects, and partners · Own and develop all email marketing campaigns including template design and calls to action · Create flyers and direct mailers · Create product content for the website and application · Write case studies and blog posts · Create content for social media · Optimize content for search engine and lead generation · Develop KPIs and metrics to measure the performance of email, direct mailer, paid and owned marketing · Analyze web traffic · Work with customer success, product and sales to continually refine messaging and positioning · Manage Salesforce CRM and Pardot · Design and implement growth hacking campaigns to engage and attract users What we’re looking for: · A minimum of 5 years of marketing and communications experience · Excellent copywriting skills with the ability to tailor messaging for different audiences · Self-starter who is willing to take initiative and own all aspects of marketing – from writing content to developing long term strategy · Comfortable working in a fast-paced start up environment with the ability and willingness to wear multiple hats · Experience in employee benefits or health care is a plus · Growth Hacking experience is a plus What you’ll get: · A competitive salary · Gold-plated health insurance · Commuter, dental insurance, and other benefits · An all-star team · The freedom to be creative and make an impact Job Type: Full-time Job Location: New York, NY 10004 Travel expectations: 0 - 10%. Required education: Bachelor's All your information will be kept confidential according to EEO guidelines.