Global Graduate Programme 2027: Marketing

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

Madrid | 18 months | 3 rotations

Start your marketing career with three rotations, real business responsibility and support from a coach and mentor. Over 18 months, you will build experience across brand, category and commercial activation while working with teams across Western Europe.

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco has an exciting opportunity for a Graduate in Madrid. Join our 18-month Global Graduate Programme in Marketing and build experience across three business rotations. From your first weeks, you will contribute to live commercial projects, work with colleagues across functions and markets, and develop your understanding of brand, category, consumer and activation strategy. You could support a brand plan, analyse consumer and competitor trends, or help a commercial team improve how a campaign is activated.

Alongside real responsibility, you will receive structured development, support from a coach and mentor, and access to a global graduate network.

Each graduate will experience a unique experience, shaped around business priorities and your development needs. To give you an idea of the type of work you will be doing, previous placements have included:

• Supporting brand, category and commercial activation plans
• Analysing of consumer, customer, competitor and market insights
• Supporting the development, implementation and evaluation of commercial initiatives
• Presenting insights and recommendations to local or regional stakeholders
• Contributing to cross-functional and cross-market projects across Europe

You will not be doing this alone. A dedicated coach and mentor will support your development, alongside structured learning and a global network of fellow graduates. In addition to this, you will get the opportunity to attend our International Grad Academy where you will collaborate in person with BAT graduates from around the world. By the end of the programme, you will have built the commercial, strategic and leadership capabilities needed to take the next step in your career with BAT.

What are we looking for?

Requirements

• You are interested in developing an international career in Trade Marketing and Marketing.
• You have recently graduated with a Bachelor’s or Master’s degree, preferably in Business Administration, Marketing, Commerce, or a related field.
• You are motivated, ambitious, and proactive, with a strong willingness to learn
• You are open to international experiences and mobility opportunities.
• You are fluent in English and Spanish.

What it takes to succeed:

• Strong numerical and analytical skills, with the ability to identify trends, patterns and insights from large and complex data sets.
• The confidence and communication skills to translate complex analysis into clear, actionable recommendations for senior partners.
• A proactive, self-motivated approach, with the ability to work independently and take ownership of delivering results.
• Consistently demonstrates curiosity by investigating the "why" behind data, behaviours, and business outcomes.
• A genuine interest in FMCG, consumer behaviour, and broader business trends, using external insights to strengthen commercial understanding and decision-making.
• Flexibility and willingness to travel across Western Europe as required.

What you’ll get

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, , and a flexible holiday plan with additional incentives
• Access to Global Graduate training programmes, digital learning platforms, and tailored development experiences designed to strengthen your leadership skills and accelerate your professional growth.
• Dedicated support from both a coach and mentor, helping you accelerate your development, expand your network, and navigate your career with confidence throughout the programme.

Next Steps

The program will officially start on 01.03.2027 – selected candidates that meet the requirements below will be invited to participate in an assessment center in our office, in January 2027.

Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

#Li-Hybrid

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.