Global Sales Team Lead

About Primetag

Creator Marketing moves fast, but the data behind it has always been fragmented, inconsistent, and built for the moment, not for scale.

Primetag was built to change that. We are the Creator Intelligence Data Infrastructure Platform, structuring and processing the world's largest Creator & Social Content dataset — 10+ billion pieces of content, with 15M+ added daily — and turning fragmented creator activity into standardized, indexed, enterprise-grade data. Today, over 1,000 global brands and 260 agencies trust Primetag as the reliable foundation for their Creator Marketing operations.

And now, that foundation powers something bigger. Universe by Primetag is the AI Operating System for Creator Marketing — an agentic AI layer trained on the world's most comprehensive creator dataset. Less guesswork. More impact. At scale.

Role Overview

The Global Sales Team Lead will be responsible for the day-to-day leadership and development of Primetag's Sales team, managing Account Executives and SDRs across the different markets in which we operate. Team approximate size: 5-7 AEs and 2-4 SDRs.

Reporting directly to the Head of Sales, this role will play a key part in turning our commercial strategy into execution, ensuring team alignment, sales discipline, strong performance management, and continuous development.

We are looking for someone with solid B2B SaaS sales experience, strong leadership and coaching skills, and a results-driven mindset. This is a hands-on role, combining team management, pipeline and forecasting with direct involvement in strategic deals and commercial development.

Responsibilities:

Team Leadership & Coaching

• Lead our global Sales team, including Account Executives and SDRs, ensuring alignment on goals, priorities, and expectations.
• Act as the team's main day-to-day point of contact for performance, pipeline, development, and sales execution.
• Run regular 1:1s, sales meetings, pipeline reviews, and coaching sessions.
• Foster a high-performance culture built around accountability, collaboration, and continuous improvement.
• Develop the team's skills across prospecting, discovery, qualification, demos, negotiation, and closing, providing structured feedback and individual coaching.
• Support the team in strategic meetings, negotiations, and more complex opportunities.
• Contribute to performance reviews, career development, recruitment, and onboarding in alignment with the Head of Sales.

Performance, Pipeline & Forecasting

• Track key sales KPIs globally and by market, ensuring the team has a clear understanding of targets and priorities.
• Monitor pipeline, conversion rates, sales cycle, win rate, revenue, and other relevant performance indicators.
• Run regular pipeline reviews, assessing opportunity quality and maturity while identifying risks and opportunities.
• Ensure accurate and up-to-date sales forecasts and define action plans when performance deviates from targets.
• Regularly report to the Head of Sales on team performance, pipeline, forecast, and key risks and opportunities.

Sales Strategy & Strategic Growth

• Work closely with the Head of Sales to execute Primetag's global sales strategy, translating it into clear priorities and actionable plans for the team.
• Bring insights from the team, customers, and markets to support decisions around markets, segments, ICP, and sales approach.
• Ensure consistency in sales execution across geographies while adapting the approach to local market needs when relevant.
• Support go-to-market and expansion initiatives across existing and new markets.
• Support the team on strategic sales opportunities and become directly involved in complex negotiations or sales processes when needed.
• Partner with the Head of Sales on deals of significant strategic importance and build strong relationships with key clients, partners, agencies, and stakeholders.

Sales Process & CRM

• Ensure consistent and effective CRM usage, high-quality data, and disciplined pipeline management.
• Continuously improve prospecting, qualification, handover, forecasting, and reporting processes to increase team efficiency and predictability.
• Identify and implement process improvements, tools, and automations that can increase sales productivity, in alignment with the Head of Sales.

Cross-functional Collaboration

• Work closely with Marketing on priority markets, pipeline generation, campaigns, and events.
• Collaborate with Customer Success to ensure a smooth handover from Sales to post-sales and identify expansion opportunities.
• Partner with Product to share market feedback, customer needs, and trends identified throughout the sales process.

Requirements

• 5+ years of experience in B2B Sales, ideally within SaaS or technology companies.
• Relevant experience leading, managing, or coordinating sales teams, including Account Executives and/or SDRs.
• Experience working across international markets and with consultative sales cycles.
• Strong experience in pipeline management, forecasting, and sales KPI tracking.
• Strong analytical skills and confidence using data to guide decisions and performance.
• Experience working with CRM systems and a disciplined approach to sales data management.
• Strong leadership, coaching, communication, and people development skills.
• Ability to combine strategic thinking with a hands-on, execution-focused approach.
• Strong results orientation, ownership, autonomy, and prioritization skills.
• Ability to thrive in an international, remote, fast-paced, and growing environment.
• Fluent English, both written and spoken.

Bonus Points

• Experience in B2B SaaS, particularly within MarTech, AdTech, Creator Marketing, Influencer Marketing, or Social Media.
• Experience selling to brands, advertising, media, or marketing agencies.
• Experience working with Mid-Market and Enterprise clients.
• Experience supporting commercial expansion into new international markets.
• Experience building or professionalizing sales processes within a scale-up environment.
• Additional languages are a plus.

Why Join Primetag

• Help shape how Creator Marketing is executed and scaled through data and AI.
• Join an innovation-driven company operating in a fast-growing, rapidly evolving industry.
• Work with a talented, ambitious, and collaborative international team.
• Have the flexibility and autonomy to make an impact and shape how we grow.
• Join us at an exciting stage of expansion, as we scale new products, markets, and commercial opportunities.
• Grow and learn alongside experienced teams and deep domain experts.
• Take part in our annual Nomad Offices, bringing our remote team together in inspiring locations.
• Be part of a multicultural, collaborative culture where ownership, innovation, and real impact matter.

How to Apply: https://primetag.com/careers/global-sales-team-lead

Want to know more about us? Check out:Our award-winning web series that reflects our culture and Nomad Office: https://www.youtube.com/watch?v=locuy5C02Ww