Global Social Content Manager
- Hiring from
- United Kingdom
- Work type
- Hybrid
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Job Description:
Job Title: Global Social Content Manager (T2)
Location: Paddington
We’re looking for a Global Social Content Manager to serve as the central delivery lead for social content within our Global Brand Experience (BX) team. As we accelerate our ambition to build world-class, culturally resonant, and digitally led brand experiences, you will help take our iconic household brands (including Ben’s Original™ and Dolmio™) into a new era of digital connection and community building. Reporting directly to the Global Brand Experience Senior Director (with a dotted line to the Global Content Director), you will own content execution, community management, and the operational "how." This is a highly collaborative, hands-on role designed for an agile, detail-oriented social specialist who knows how to run a high-volume, "earned-first" content engine, close publishing cadence gaps, and build active, highly engaged online communities.
What are we looking for?
- Highly engaged social brand builder, that has their finger on the pulse of culture.
- Hands-On Experience of managing active, high-volume social channels for a major consumer brand (FMCG/CPG) or at a top-tier digital/social 1st creative agency.
- Deep, expert-level understanding of modern social platforms (TikTok, META, Pinterest) and hands-on experience with enterprise suites (specifically Sprinklr and FIT testing).
- Proven track record of running community management pipelines, executing real-time brand commentary, and driving organic engagement.
- Excellent organization skills to manage agency deliverable schedules, content calendars, influencer/creator vetting, and cross-functional asset approval pipelines.
- Ability to pull clean, accurate data, recognize performance trends, and translate metrics into clear, visual reporting dashboards.
What will be your key responsibilities?
Social Strategy Deployment & Hub Operations
- Help shape and deliver a best-in-class social strategy, transforming how our brands engage with consumers across social platforms.
- Operationalise the global social strategy into scalable, practical playbooks, toolkits, and ways of working for global and regional teams.
- Launch and scale our Social Hub model across brands and regions, embedding consistent social operating processes and standards.
- Support Regional leads, with reactive content requirements, efficiently and effectively.
Social Activation & Campaign Delivery
- Lead end-to-end campaign delivery, day-to-day agency management, in-flight optimization, publishing schedules, and multi-market content calendars.
- Drive influencer and creator campaign governance while building active, highly engaged, and responsive online communities.
Governance, Risk & Brand Stewardship
- Guard global social governance, ensuring adherence to brand strategy, tone of voice, responsible marketing, and regulatory requirements.
- Partner closely with Legal, Consumer Care, and Corporate Affairs to manage compliance and brand escalation protocols across markets.
- Lead agency content social reviews, i.e. “Walk the wall”, Annual Planning, North Star workshops, Brand Day.
Measurement, Analytics & Partnerships
- Lead social reporting dashboards, benchmarks, and optimization cycles to translate engagement data into actionable creative recommendations.
- Manage social agency partnerships daily, support JBP relationships with social platform partners, and share emerging trends and innovations.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
About Us
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.