gm head of white label cro cmjd

About Onde

Onde powers ride-hailing for 150+ operator brands in about 70 countries. Taxi fleets and local challengers run their own branded passenger and driver apps on our platform, which handles more than 100 million trips a year.

We have been building it for 15 years, have about 150 people, and have been self-funded since 2011.

The role

We're hiring the leader to run onde.app, our ~€10M ARR white-label business, as its general manager. This is a CEO role for the core business. You'll own every revenue and customer function and report directly to the CEO.

The mandate

Rebuild how we go to market and make this business grow fast and profitably again:

• From sales-assisted inbound to product-led growth: self-serve signup, a low monthly fee, free rides to start, digital onboarding, complex billing as self-serve, and revenue share as customers grow.
• From traditional SEO to AI search: being the platform ChatGPT, Gemini, Perplexity and Claude recommend.
• From reactive deal handling to a real outbound and enterprise motion: national taxi groups, telcos, super-apps and public tenders.

What you'll own

• The entire marketing team
• AI search visibility and multi-channel growth, including ads optimisation
• Pricing and packaging, continuously
• CRM (Attio) and revenue operations
• Performance of sales leaders and the sales team
• Enterprise and outbound sales
• Onboarding, from signup to first live ride
• ASO and branded app publishing
• Customer success and expansion
• Customer support (AI-first)
• The data and operations team for enterprise customers

Product, engineering and our consumer business sit outside this role. You'll be product's most important partner.

Who you are

• You have founded a SaaS business and scaled it to seven figures.
• You have owned the revenue number through a move to product-led growth and grown the business. You did it yourself, not as an adviser, and you can show the cohort data.
• You have run marketing, sales, success and support together as a GM, CRO, COO or business-unit CEO.
• You have built outbound and enterprise sales alongside self-serve, and you know when an account needs a human.
• You run the business on numbers: CAC payback, net revenue retention, cohorts and a weekly scorecard.
• Strong targets motivate you, and you carry that ambition through your team.
• You're the first to answer on Slack, even after hours, to close the deal.
• You already use AI agents in support, ops and outbound.
• You're a doer: you can build Attio workflows, connect n8n yourself and make your own performance reports.
• You have sold to price-sensitive SMB customers across many countries.
• People follow you. You hire well, raise the bar and write expectations clearly.

Nice to have

• Vertical SaaS or marketplace infrastructure experience
• App store publishing at scale
• Arabic, Spanish, Polish or Russian

What we offer

• Fully remote
• A real P&L to run, a 15-year platform used in 70 countries, and a direct line to the CEO
• A highly competitive EU base (B2B), a bonus tied to growth and margin, and equity after your first year