Go-to-Market Launches Director

Your role at Dynatrace

Dynatrace ships innovation at a pace that demands a disciplined, repeatable way to bring it to market. As Go-to-Market Launches Director, you will build and run that engine for Product Marketing. You will set how launches are tiered, planned, and judged ready; partner with Product Management to decide what launches and when; and own the umbrella story when several launches land at once. Subject area product marketing managers lead the messaging for their own announcements. Your job is to make the portfolio land as one coherent moment, with a field that is ready on day one. This is an individual contributor role.

Responsibilities

• Build and own the launch framework: tier definitions based on revenue impact, customer visibility, and competitive urgency, plus timelines, required deliverables, and go/no-go readiness gates.
• Partner with Product Management to prioritize and tier launches, with input from product marketing.
• Own the master launch calendar, sequencing launches across the portfolio to avoid collisions and maximize market impact.
• Shape launch demand through tiering and make capacity tradeoffs visible to Product Marketing leadership.
• Own the umbrella messaging when multiple launches land together, such as major events and release waves, and decide how announcements are sequenced, weighted, and connected.
• Review launch messaging from subject area product marketing managers for consistency with the umbrella story and the corporate narrative.
• Serve as the single source of truth for every launch: status, tier, dates, owners, and readiness.
• Drive readiness across sales enablement, field marketing, content, communications, customer success, and partner teams, and call out risks before they become misses.
• Own the launch enablement package and its delivery, built from subject area content, so the field knows what is new, why it matters, who it is for, and how to sell it, on time for every launch.
• Measure launches on outcomes, including pipeline influence, adoption, and field readiness, not just activity.
• Run retrospectives after major launches and feed learnings back into the framework and playbooks.
• Use AI to scale launch operations, from intake and status tracking to readiness checks and launch reporting.

This is a remote eligible position. Candidates who sit within a 45 mile radius of Boston, MA; Denver, CO; Detroit, MI will be required to work hybrid (2 days per week in office). All candidates will be required to work EST hours.

What will help you succeed

Minimum Requirements

• 8 to 12+ years in B2B technology marketing, with significant product marketing and go-to-market launch experience.
• Bachelor's degree or equivalent experience.

Preferred Requirements

• A record of running complex, multi-product launches at an enterprise software company.
• Strong program leadership, with a track record of launch processes that cross-functional teams adopted and kept using.
• Messaging skills strong enough to own an umbrella story and give credible feedback to senior product marketers.
• Ability to influence without authority across Product, Sales, and Marketing leadership, including pushing back on priority and timing.
• Experience in observability, cloud, security, or adjacent infrastructure markets.
• Experience running launches anchored to a flagship customer event.
• Experience designing launch tiering and readiness models from scratch.
• Hands-on experience using AI tools to automate program operations.

Why you will love being a Dynatracer

• A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
• A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
• An environment that fosters innovation, enables creative collaboration, and allows you to grow.
• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
• A truly international mindset that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
• A relocation team that is eager to help you start your journey to a new country, always there to support and by your side.
• Attractive compensation packages and stock purchase options with numerous benefits and advantages.

Compensation and Rewards

DOE, salary $180K - $225K, plus Health, Dental, Life, STD, LTD, 401K, PTO. Total compensation may vary depending on candidate experience/education and location.