Go To Market Lead

About the role:

At Versuni, we believe the biggest opportunities start with bold ideas, but great innovation only
matters when it makes it into consumers’ homes and creates meaningful commercial impact. As
Global Go-to-Market Manager – Breakthrough Innovations, you will be at the heart of making that
happen.

The impact you’ll make:

You will lead the global Go-to-Market agenda for some of our most exciting breakthrough innovations, shaping how, where and when they come to life across markets. From assessing market potential and defining launch strategies, to building compelling commercial stories for retail partners and tracking performance after launch, you will connect strategy with execution and turn innovation into scalable growth. This is a highly visible, entrepreneurial role for a commercially minded leader who enjoys operating across a broad agenda. If you thrive on ambiguity, move naturally between strategic thinking and hands-on execution, and get energy from seeing an idea become a successful business, this could be your next big opportunity. 1. Shape the commercial strategy Be the commercial architect behind our most important new launches. • Identify where to win: assess market potential, consumer opportunity, category dynamics and competitive landscapes to determine where breakthrough innovations can create the greatest impact, defining market prioritisation and launch sequencing. • Build the commercial strategy: translate product innovation and consumer insight into compelling commercial strategies and launch plans that support our growth ambitions. • Connect global ambition with local opportunity: partner closely with Global Marketing, Product and local markets to shape strategies that balance global consistency with local consumer, channel and customer needs. 2. Make breakthrough launches happen Turn strategy into action and create launches that generate excitement with consumers and customers. • Own the global Go-to-Market agenda: lead the end-to-end GTM workstream across multiple breakthrough innovations, establishing clear milestones, launch gates, and ways of working that bring teams together and keep momentum high. • Create stories that win: develop compelling trade narratives, customer presentations and commercial storytelling that clearly articulate why an innovation matters to consumers and why our retail partners should believe in its potential. • Build a scalable launch engine: create and continuously evolve a global Go-to-Market playbook, capturing best practices and making every launch faster, smarter and more effective than the last. 3. Turn launches into scalable growth Launch day is just the beginning. • Stay close to performance: establish clear launch KPIs and monitor sales, distribution, market activation and other commercial indicators to identify opportunities and risks early. • Turn insight into action: work with local markets and cross-functional teams to diagnose performance gaps, implement corrective actions and accelerate growth where opportunities emerge. • Test, learn and scale: capture what works, rapidly share winning practices across markets and create a continuous feedback loop that makes our innovation engine stronger with every launch.

The skills and knowledge you’ll bring:

You are a commercially sharp, highly curious and energetic professional who enjoys connecting the dots between strategy, innovation and execution. You bring: • A Bachelor's or Master’s degree (preferred) in Business Administration, Marketing or a related field; an MBA is a plus. • 7+ years of experience in Go-to-Market strategy, commercial planning, product marketing, category management or a related commercial role within consumer goods; experience in domestic appliances or consumer electronics is highly preferred. • A proven track record of bringing new products to market and scaling them across multiple markets. • Experience working within a local market organisation, ideally combined with exposure to regional or global teams. Strong cross-functional leadership skills and the ability to build alignment without relying solely on formal authority. • Strong commercial acumen and the ability to translate market data, consumer insight and business performance into clear actions. • Excellent strategic thinking combined with a strong bias for action and execution. • Outstanding communication, presentation and storytelling skills, with the ability to influence senior stakeholders and external customers. • Experience creating commercial strategies, business cases, customer presentations and launch plans. Most importantly, you are someone who gets things done. You can zoom out to see the strategic opportunity, zoom in to solve the detail, and bring people with you along the way.

What we’ll give you in return:

• Internationally competitive base salary | benchmarked against global industry and market leaders
• Performance-based Annual Incentive Program | rewarding those who dare and achieve more
• Top of the market pension scheme | with higher-than-average company contributions
• Work from home, commuting and phone allowances | to support your daily commute, home office setup & business connectivity
• Hybrid working model | effectively combining working from the office & home, depending on team dynamics and personal needs
• Working from abroad | for up to 30 days per year, supporting our many international colleagues as well as travel enthusiasts
• Extensive holiday package | additional care and development days, extensive maternity / paternity leave & possibility to purchase days
• Bicycle Plan | possibility to select a company bicycle for daily commute along with accessories & insurance
• Health Insurance Discount | when signing up with our partner insurance
• Gym Membership Discount | to support your focus on health and wellbeing
• Product Discounts | on all Versuni products which are sold under the Philips brand and our other brands
• High growth environment | offering exciting learning and career development perspectives beyond your first role
• Inclusive working culture | we embrace our international community & diversity as competitive advantage

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?