GoHighLevel Specialist - Freelance, Remote

About the Client Our client is a mobile, on-demand consumer service company that brings a convenient, at-your-door installation service directly to customers — eliminating the hassle of DIY work or driving to a shop. They operate a direct-to-consumer marketing model, using digital funnels, paid social advertising, and CRM-driven customer journeys to drive bookings and repeat business. As a lean, fast-moving small business, the founder/leadership team relies on digital marketing and website execution to be handled proactively and independently by a trusted right hand. Why does this role exist? As a lean, direct-to-consumer business, this company depends on its website, funnels, and CRM running seamlessly to drive bookings — but leadership doesn't have the bandwidth to manage the day-to-day execution of pages, campaigns, and automations themselves. This role exists to be the hands-on operator of that digital infrastructure: building and maintaining GoHighLevel funnels and landing pages, keeping CRM pipelines and automations clean, and turning research and ad-hoc requests into clear, actionable summaries. The right person will function as an extension of leadership — reliable, communicative, and comfortable owning execution independently. The Impact you’ll make Website & Funnel Management Build, update, and maintain website pages, funnels, and landing pages within GoHighLevel. Ensure pages are accurate, on-brand, and functioning correctly across devices. Make timely updates as promotions, offers, or content needs change. CRM & Marketing Operations Operate and maintain the GoHighLevel CRM, including campaigns, automations, and pipelines. Manage and organize client data within the CRM to keep records clean and accurate. Monitor automations and campaigns to ensure they're running as intended. Research & Executive Support Conduct research on relevant topics as directed and prepare clear summaries with actionable next steps. Support ad-hoc projects and requests that come up day to day. Reporting & Communication Provide daily and weekly activity reports on work completed and in progress. Attend feedback sessions and incorporate direction quickly into ongoing work. Coordinate day-to-day communication and urgent items via WhatsApp. Content & Creative Support Create basic graphics and simple video edits using Canva and similar tools to support campaigns and website content. Support paid advertising efforts across Facebook Ads Manager and TikTok Ads as needed. Skills, Knowledge and Expertise Required: Hands-on experience with GoHighLevel (GHL) — specifically website and funnel development (non-negotiable) Experience building and maintaining landing pages, funnels, or website content in a marketing or CRM platform Comfort managing CRM pipelines, campaigns, and automations independently Strong written communication skills for reporting and async coordination Ability to work reliably during US business hours Your superpowers are... Technical: GoHighLevel platform fluency (pages, funnels, pipelines, automations, campaigns) Comfort with Google Drive, Google Sheets, and Gmail for daily organization Basic graphic design and video editing skills (Canva or similar) Familiarity with Facebook Ads Manager and TikTok Ads (nice to have) Comfort with task management/time tracking tools (e.g., Magic Workspace) Soft Skills: Self-directed — able to execute independently without heavy oversight Clear, proactive communicator, especially over WhatsApp for time-sensitive items Detail-oriented, especially with website accuracy, data hygiene, and reporting Comfortable in a small, fast-moving business environment where priorities can shift quickly WFH Set-Up: Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up. Internet speed of at least 40MBPS Headset with an extended mic that has noise cancellation and a webcam Back-up computer and internet connection Quiet, dedicated workspace at home You should apply if... You genuinely enjoy being the person who keeps the digital engine running — funnels built, CRM clean, campaigns humming — without needing to be micromanaged. You're comfortable being a trusted extension of leadership, taking a request and running with it, then reporting back clearly on what got done. You like variety in your day, moving between website builds, research tasks, and quick creative work, and you communicate proactively rather than waiting to be asked for a status update. You thrive in a small, direct-to-consumer business where your work has a visible, immediate impact. What to expect... Work Setup: Remote position Must have a reliable internet connection and a quiet workspace Required to provide own computer with Intel Core i5 or something similar or higher operating system Working Hours: 40 hours per week 9 - 5 US Business Hours Compensation: $7 per hour No benefits package included Benefits