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Google Ads Administrator

Craftysimon
Posted 5 hours ago
AustraliaRemoteMarketing
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Job Description

This is a full-time remote role for a Google Ads Administrator. The Google Ads Administrator will be responsible for managing and optimising Google Ads campaigns daily, including keyword research, ad creation, bid management, and performance analysis. The role requires the candidate to stay updated on Google Ads best practices and industry trends, generate performance reports, and identify opportunities to improve campaign results. Additionally, the administrator will collaborate with team members to align Google Ads strategies with overall marketing goals.

This is a remote role & applicants will need to be based in the Philippines. The successful candidate will be contracted with Crafty Simon Inc., our Philippine-based entity.​

Requirements

  • Strong knowledge of Google Ads, keyword research, bid management, and ad creation

  • Experience in campaign performance analysis and generating performance reports

  • Ability to stay updated on Google Ads best practices and industry trends

  • Excellent written and verbal communication skills

  • Strong analytical and problem-solving skills

  • Ability to work independently and remotely

  • Experience with tools such as Google Analytics and other digital marketing platforms

  • Bachelor's degree in Marketing, Business, or related field preferred


Key Responsibilities

  • Campaign Strategy & Execution. Develop and implement effective Google Ads strategies aligned with business goals, including keyword research, audience targeting, and ad copy creation.

  • Campaign Management. Launch, manage, and optimise PPC campaigns across various platforms like Google Search, Display, and YouTube.

  • Budget Management. Monitor campaign budgets, adjust bids, and optimise ad performance to maximise ROI and achieve target metrics.

  • Performance Analysis & Reporting. Analyse key performance indicators (KPIs), track campaign performance, identify areas for improvement, and provide regular performance reports to stakeholders.

  • A/B Testing & Optimization. Conduct A/B tests on ad creatives, landing pages, and bidding strategies to identify the most effective approaches and continuously refine campaigns.

  • Landing Page Optimization. Collaborate with web development and design teams to optimize landing pages for user experience and conversion rates.

  • Staying Updated. Maintain a strong understanding of Google Ads policies, industry trends, and new features to ensure effective and compliant ad strategies.



Benefits

  • Work-Life Balance
  • Competitive monthly service fees
  • Health insurance
  • Paid leaves / time-offs
  • In-house income tax processing for BIR compliance


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