Google Ads Demand Gen Specialist

About us: BetterMe — a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others. Your impact: Execute, manage, and optimize large-scale advertising campaigns across Google Ads, with a strong focus on Demand Gen campaigns. Develop and implement effective user acquisition strategies focused on performance and scalability. Work closely with video creatives for YouTube and Demand Gen campaigns, including creative performance analysis, hypothesis generation, and creative testing. Create clear briefs and collaborate with motion designers and creative teams to develop high-performing ad creatives. Conduct in-depth keyword, audience, competitor, and creative research to identify growth opportunities. Manage campaign budgets, bidding strategies, and performance optimization to maximize ROI and business impact. Analyze campaign and creative performance, identify trends, and proactively drive improvements based on data insights. About you: 4+ years of hands-on experience managing and optimizing Google Ads campaigns. Recent hands-on experience with Demand Gen campaigns within the last year. Strong understanding of video-first advertising approaches, especially for YouTube and Demand Gen campaigns. Strong knowledge of Google Analytics, Google Ads metrics, attribution models, and performance analysis. Experience working with the creative side of performance marketing campaigns and scaling acquisition strategies. Intermediate+ level of English or higher. Strong analytical thinking, attention to detail, and a data-driven approach to decision-making. Results-oriented mindset with strong business and performance focus. Ability to work independently, prioritize effectively, and drive initiatives proactively. Will be a plus: Experience with Facebook/Instagram Ads, DV360, TikTok Ads, Bing Ads, or other paid acquisition channels. Experience working with video creatives across multiple paid acquisition platforms. What you get at BetterMe: A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident. Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours. Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades. Flexible work format. Choose what works best for you — office, remote, or hybrid. Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together . Online: regular online workouts, partner discounts, and free access to our products. Health insurance & corporate doctor. Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture. Support for sports events. We cover entry fees and encourage the team to compete and participate together. Modern equipment. We provide new hardware and everything you need for productive work. Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations. An ambitious environment that gets recognized. Over the past two years, the BetterMe team has doubled in size, and we were named among Forbes’ Top 10 Best Places to Work in 2026. Find more about us on social media platforms: Instagram , LinkedIn .