Company Description TechStrive is a digital marketing agency that focuses on helping clients gain more customers and increase product sales through tailored, results-driven strategies. TechStrive builds trust by aligning its services with each client’s growth objectives and performance goals. The team provides a range of digital marketing services, including SEO and SEA.
Role Description This is a full-time, remote role for a Google Ads Expert. The Google Ads Expert will manage and optimize Google Ads campaigns, including keyword research, ad creation, bid management, and performance tracking across search and display networks. Responsibilities include analyzing campaign data, preparing reports, and implementing data-driven adjustments to improve click-through rates, conversions, and return on ad spend. The role also involves collaborating with the broader marketing team to align Google Ads strategies with overall digital marketing efforts, landing page optimization, and audience targeting. The Google Ads Expert will stay current with platform updates, best practices, and industry trends to ensure campaigns remain competitive and compliant.
Qualifications
- Strong expertise in Google Ads campaign management, including keyword research, ad copy creation, bidding strategies, and conversion tracking.
- Hands-on experience with PPC and performance marketing, including SEA campaigns, remarketing, and A/B testing for continuous optimization.
- Proficiency with analytics tools (e.g., Google Analytics, Google Tag Manager) to interpret data, generate insights, and report on key performance metrics.
- Solid understanding of broader digital marketing channels such as SEO, social media advertising, and email marketing, and how they integrate with paid search.
- Ability to create clear, persuasive ad content and collaborate on landing page improvements to enhance user experience and campaign results.
- Strong analytical, problem-solving, and prioritization skills, with attention to detail and a focus on measurable outcomes.
- Effective communication and collaboration skills to work within a cross-functional agency team and present performance insights to stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience; Google Ads certifications are highly beneficial.