Social Media Lead - Organic Growth

Working Hours: 7:00 PM - 3:00 AM Pakistan Time (Full-time)

Salary: PKR 120,000 - 200,000/month

Location: Remote - Anywhere in Pakistan

RAZAB is a fast-growing home & kitchen brand (borosilicate glass food storage, meal-prep containers) with a loyal and growing US customer base.

The Role

We're hiring one person to own organic growth across YouTube, Pinterest, and TikTok, with secondary responsibility for Meta (Facebook/Instagram). This is a 100% organic role, no paid media. Your job is to grow our channels into real, engaged US audiences who know who Razab is, and to turn that visibility into brand awareness, followers, and customers.

We don't want a content-calendar manager. We want someone who understands platform algorithms, hooks, retention, and audience-building deeply enough to have already done this for another brand and who can show us the numbers.

What You'll Own

• YouTube - content pipeline, retention and CTR optimization, YouTube SEO and discoverability
• Pinterest - organic growth strategy, Pinterest SEO / keyword strategy, Pin and creative formats that drive outbound clicks to razab.com
• TikTok - organic content strategy, trend identification, hooks and retention, growing followers and engagement without paid boosts
• Meta (secondary) - keeping Facebook and Instagram active and on-brand, repurposing top-performing YouTube/TikTok content
• Reporting - a simple weekly view of views, follower growth, engagement, and (where visible) Amazon branded search and site traffic tied back to your content

What We're Looking For

• 3+ years growing organic social channels, with real results you can point to, not just accounts you managed
• Channels or accounts you personally grew from a standing start to real, engaged US audiences millions of quality views, not bot traffic or off-target reach
• Deep working knowledge of the YouTube, Pinterest, and TikTok algorithms and how each distributes content
• A track record of finding and repeating viral content ideas, you can explain why something worked, not just that it did
• An analytical approach: you use data (retention curves, CTR, watch time, save/click rates) to improve content, not gut feel alone
• Comfortable working independently in a fully remote setup, with a US audience in mind despite the time difference

Nice to Have

• Experience in home, kitchen, or consumer products categories
• Familiarity with Amazon branded search / attribution, understanding how social visibility shows up in Amazon search, even without running paid campaigns
• Basic Meta organic experience

What Success Looks Like

• A consistent, repeatable content pipeline live on YouTube Shorts, Pinterest, and TikTok
• Early signs of real audience growth, followers, watch time, saves, on priority platforms
• A clear, data-backed point of view on what's working and what to double down on
• Amazon branded search for "Razab" showing early upward movement tied to content pushes

How To Apply

Email jobs@razab.com with the subject line "Social Media Lead" and include:

1. Links to the specific channels/accounts you personally grew, with before/after numbers
2. A short note on the one organic growth result you're proudest of, and why it worked
3. Anything else that shows your thinking - screenshots, case studies, a Loom walkthrough, whatever proves the work is yours

Applications without real proof points (links + numbers) will not be reviewed.