Google Ads Specialist

Type: Contract/ Full Time

Remote

HLTH is one of the fastest growing brands of 2026, reaching the top 0.1% in hyper-growth of all stores in the Shopify ecosystem and we're just getting started (literally). At HLTH we believe understanding your health should be effortless. Our products turn health monitoring into clear insights anyone can act on.

HLTH is an intense environment: we're demanding and ambitious, which means we ask a lot of ourselves and one another. This means fantastic learning, achievements, and career growth, but it also requires a significant commitment. We move fast, standards are high, and ownership is real. This is not a coast job. If you want to be challenged, stretched, and pushed harder than ever before, we invite you to apply.

This is not set-and-forget campaign management. You own Google as the intent engine: Search, Shopping, Performance Max, Display, and Demand Gen, with strict brand defense and retargeting logic with YouTube as the scaling bet this year.

If you have run high-spend Google Ads, can go past the dashboard into the feed and the tracking, and can brief creative instead of waiting on it, this role is built for you.

• Drive full-funnel Google Ads by architecting and optimizing Search, Shopping, Performance Max, Display, and Demand Gen, with brand, non-brand, and retargeting kept on their own budgets and bids.
• Scale Performance Max by testing asset groups and audience signals, applying account-level negatives, and acting on asset and listing-group data instead of “just leaving it to the AI.”
• Own Merchant Center globally by fixing disapproval, rewriting titles, setting custom labels, and matching price, currency, language, and shipping to every country we sell in.
• Bulletproof tracking with our integrated tools, Aimerce, and Google's own tech stack.
• Build the YouTube bet by structuring cold-traffic campaigns, placements by working hand-in-hand with the creative team.
• Hand off creative requests by telling which hooks, angles, images, and landing-page messages the account needs.
• Test and read the account daily across queries, bidding, ad copy, video angles, and landing pages, and report each week what changed and what you are doing next.

• 3+ years of hands-on media buying experience with Google ads in eCommerce (Lead Gen only will not be considered).
• Proven track record managing $50k+/month in profitable spend on Google Ads.
• Deep expertise with Performance Max, Google Shopping, keyword strategy, and Merchant Center feed management.
• Hands-on experience running cold and warm traffic on YouTube via long and short form content.
• Strong working knowledge of ad styles, angles, landing pages, and DR best practices.
• Proficient in English (written and verbal) for clear team collaboration.
• Daily use of AI tools for research, ideation, and rapid workflow execution, combined with strong data analysis capabilities.

• Experience navigating policy restrictions in health and wellness
• Hands-on experience with attribution platforms
• Experience scaling DTC brands from six to seven figures per month.

Pay is set by region and experience. Exact compensation depends on skill, level, and track record, and not every candidate will sit at the top of the range.

• Fully remote, flexible hours
• Access to custom AI tooling and workflows
• Flat team, direct access to founders
• Ownership of the Google channel
• Unlimited PTO (with a required recharge time)
• Room to grow as Google spend scales.

1. Application and account-proof review.
2. Screening interview
3. Founder Interview
4. Team interview and offer

Send your CV and a short note on a Google Ads account you personally ran: monthly spend, what you changed, and what happened to CAC or ROAS. Include one redacted screenshot of campaign structure or Merchant Center.