Google ads specialist

Company Description Kollo.com is a growth-focused digital commerce company specializing in data-driven online marketing and customer acquisition. The team uses modern performance marketing tools and analytics to build scalable campaigns and deliver measurable results. Kollo.com encourages experimentation, continuous learning, and collaboration across disciplines. Team members are supported with clear goals, access to advanced platforms, and an environment that values initiative and accountability.
Role Description The Google Ads Specialist is a full-time role responsible for planning, executing, and optimizing paid search and display campaigns to drive revenue and customer acquisition. This hybrid position is based in Giza, with some flexibility to work from home. Day-to-day tasks include building and managing Google Ads campaigns, conducting keyword and audience research, writing and testing ad copy, and monitoring performance against key metrics. The specialist will analyze data to identify trends, adjust bids and budgets, and implement A/B tests to improve conversion rates and ROI. Collaboration with marketing, design, and analytics teams is expected to align campaigns with broader marketing strategies and ensure consistent messaging.
Qualifications

• Proficiency in managing Google Ads campaigns, including search, display, and remarketing, with a strong focus on performance optimization.
• Experience with keyword research, audience segmentation, and competitive analysis using relevant tools and platforms.
• Ability to create, test, and refine ad copy and landing page recommendations aligned with brand guidelines and campaign goals.
• Strong analytical skills, including interpreting campaign data, tracking KPIs, and using tools such as Google Analytics or similar platforms.
• Familiarity with conversion tracking, attribution models, and basic understanding of CRO (conversion rate optimization).
• Effective communication skills and the ability to collaborate with cross-functional teams in a hybrid work environment.
• Strong organizational and time-management capabilities, with attention to detail and the ability to handle multiple campaigns simultaneously.
• Relevant experience in digital marketing or performance marketing; a bachelor’s degree in marketing, business, or a related field is beneficial.
• Google Ads certification or equivalent proof of expertise is a strong plus.