GOOGLE ANALYTICS SPECIALIST

GOOGLE ANALYTICS SPECIALIST

Job Title: Freelance Google Analytics Specialist (1-Year Contract)

Location: Belgium (Hybrid: 3 days on-site, 2 days remote)

Employment Type: Freelancer

Contract Duration: 1 year

About the Role

We are seeking a Freelance Google Analytics Specialist to drive data-driven insights and optimize our digital marketing strategies. In this role, you will set up, configure, and analyze Google Analytics 4 (GA4) to track user behavior, measure campaign performance, and improve website engagement. Your expertise will help us enhance user experience, increase conversions, and maximize ROI across our digital channels.

Key Responsibilities

• Set up, configure, and maintain Google Analytics 4 (GA4) and Google Tag Manager (GTM) for accurate data collection.
• Track and analyze user behavior, including traffic sources, page views, bounce rates, and conversion funnels.
• Create custom reports, dashboards, and alerts in GA4 to monitor key performance metrics.
• Measure the effectiveness of marketing campaigns (e.g., Google Ads, social media, email) using UTM parameters and event tracking.
• Identify trends and insights to optimize website content, user experience, and conversion rates.
• Conduct A/B testing and experiments to test hypotheses and improve performance.
• Integrate GA4 with other tools (e.g., Google Ads, Search Console, BigQuery) for comprehensive analysis.
• Provide actionable recommendations to enhance user engagement, retention, and conversions.

Ideal Candidate Profile

Experience

• 3–5 years of experience as a Google Analytics Specialist, Digital Analyst, or in a similar role.
• Proficiency in Google Analytics 4 (GA4).
• Hands-on experience with Google Tag Manager (GTM) for event tracking and tag deployment.
• Strong understanding of digital marketing metrics (e.g., CTR, conversion rates, bounce rates).
• Experience with Google Ads, Search Console, and other marketing tools for campaign analysis.
• Knowledge of data visualization tools (e.g., Looker Studio, Tableau, PowerBI) to create dashboards.
• Familiarity with BigQuery for advanced data analysis (optional but beneficial).
• Experience with A/B testing and experimentation tools (e.g., Google Optimize, Optimize 360).
• Certifications such as Google Analytics Individual Qualification (IQ) or Google Analytics Certification are a strong plus.
• Understanding of data privacy and compliance (e.g., GDPR).

Languages

• Fluent in English (required for collaboration).
• Fluent in French or Dutch (required for client/stakeholder communication).

Soft Skills

• Strong analytical and problem-solving skills to interpret complex data.
• Excellent communication and presentation skills to convey insights to stakeholders.
• Collaborative mindset to work with marketing, product, and IT teams.
• Attention to detail to ensure accurate data collection and reporting.
• Ability to translate data insights into actionable strategies.

How to Apply

Requirements:

• Currently residing in Belgium (we cannot assist with work permits).
• Fluency in English + French or Dutch (mandatory).

Apply directly via LinkedLink. Include your resume, daily rate, and a brief note on your experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and digital marketing analytics.