Google and FB Paid Ads and Social Media Manager (Lead Generation Specialist)

Company: [Confidential Melbourne-based company]

Position: Social Media & Paid Ads Manager (Lead Generation Specialist)

Location: 100% Remote (Home-based, Philippines)

Schedule: Full-time (8 hours/day, Australian Eastern Standard Time / AEST)

Salary: ₱60,000 – ₱90,000 PHP per month (Starting rate: ₱60,000 PHP, higher based on experience)

If you are interested, email us your CV at talenteure@gmail.com.

About the Role

The company helps Australian homeowners upgrade their energy systems—focusing on heat pumps, air conditioning, solar panels, and batteries.

Up until now, we’ve relied on a 3rd-party agency to generate leads for part of our business. We’re now bringing all our lead generation in-house, and we need an experienced Lead Generation Specialist with at least 5 years of experience to build, manage, and scale our acquisition channels from scratch.

In this role, you’ll run paid campaigns primarily across Google and Facebook Ads (must-haves), with TikTok and Instagram Ads as secondary key channels. You will also build landing pages and set up smooth automated workflows so incoming leads land straight in our sales team's hands in real time.

What You’ll Be Doing

• Run Paid Campaigns: Set up and manage high-converting ad campaigns targeting Australian homeowners.
• Build In-House Lead Pipelines: Generate consistent, qualified inbound inquiries for heat pumps, air conditioners, and solar battery systems to eliminate our reliance on external lead providers.
• Automate Lead Flow: Connect lead forms directly to our CRM or sales team channels using tools like Zapier or Make for instant speed-to-lead.
• Write & Test Ad Creative: Write compelling ad copy and create hooks/banners tailored to Australian homeowners and local energy rebate programs.
• Improve Conversion Rates: Build and test simple, fast-loading landing pages and lead forms to lower Cost-Per-Lead (CPL).
• Track & Report Numbers: Keep a close eye on CPL, Cost Per Acquisition (CPA), and lead quality, reporting key metrics to management weekly.

What We’re Looking For

• 5+ Years of Hands-On Experience (Non-Negotiable): Proven expertise managing paid ad campaigns for direct-response B2C lead generation.
• Core Ad Platform Mastery (Must-Have / Dealbreaker):

Google Ads (Search, Display, YouTube)

Facebook Ads

• Preferred Platforms (Nice-to-Have):

Instagram Ads & TikTok Ads

• Lead Gen Expertise: Demonstrated track record in high-intent lead generation (experience with Australian clients, home services, solar, or trades is a massive plus).
• Automation Workflow Skills: Hands-on experience using Zapier, Make, or CRM integrations (e.g., GoHighLevel, ActiveCampaign, HubSpot) to route leads automatically.
• Tracking & Analytics: Proficient in setting up and verifying GA4, Meta Pixel, Google Tag Manager (GTM), and Conversions API (CAPI).
• AI Tool Proficiency: Experience using AI tools (e.g., ChatGPT, Gemini, Claude) to accelerate ad copy, creative variations, and campaign testing.
• Clear Communication: Strong written and spoken English with the confidence to collaborate directly with an Australian management team.
• Reliable Home Setup: High-speed primary internet, backup power/data solutions, and a high-performance computer.

What We Offer

• Competitive Salary: ₱60,000 – ₱90,000 PHP per month (Starting rate at ₱60,000 PHP, scaled up based on experience).
• Day Shift Hours: Work aligned with Australian Eastern Standard Time (AEST) from 9:00 AM to 6:00 PM—no graveyard shifts.
• 100% Work-from-Home: Fully remote setup.
• Full Autonomy & Ownership: Take full ownership of our in-house paid ad setup from day one without micromanagement.