Google and Performance Ads Specialist

Company Overview
Our client is a growth marketing consultancy on a mission to help brands, founders, and marketers reach and exceed their goals by relentlessly focusing on measurable results and maximizing marketing ROI.

Through business acumen, digital expertise, and surgical digital execution, we’re here to help our clients, drive demand for their products and services, stand out in a competitive marketplace, acquire and retain customers, and scale revenue profitably.

As problem-solvers at heart, we see challenges as opportunities to create value. Success comes from capitalizing on these opportunities, and digital is the premier channel to make it happen.
Role Overview
We are seeking a motivated Performance Advertising Specialist to support the internal team with a strong focus on driving growth through Google Ads. The primary objective is executing, scaling, and optimizing paid advertising channels (with primary emphasis on Google Ads Search, Shopping, PMax, Display, and YouTube) for our clients and partners.

The ideal candidate can think creatively, understands the types of content that are effective, has a critical eye for the smallest details, and has demonstrable experience building and executing Google Ads campaigns.

This role requires deep knowledge and understanding of the Google Ads system, tools, and how to build and launch effective campaigns.
Responsibilities
Campaign and Ad Channel Management
Own the end-to-end management and overall health of Google Ads clients, acting as the primary owner for account structure, strategy, execution, and day-to-day performance.
Monitor campaigns on Google Ads and other Performance Marketing channels vigilantly to ensure campaigns are performing above targets, are in healthy standing, and are free from errors.
Continually optimize campaigns, adjusting bidding strategies, optimization strategies, refining keyword match types, applying negative keywords, tweaking audience targeting, managing geographies, monitoring tracking, and using other functions to exceed benchmarks and client ROI targets.
Recommend landing page and CRO (Conversion Rate Optimization) improvements to maximize conversion rates and reduce the cost of acquisition.

Campaign Builds and Implementation
Build campaigns and implement content using provided copy, creative assets, landing page URLs, and negative keyword lists to meet deadlines.
Structure campaigns, ad groups, assets, and targeting parameters across client accounts, submitting drafts for client review and approval.
Refresh ad copy, extensions/assets, and creative variations on an as-needed basis to combat ad fatigue and maintain optimal Quality Scores.
Coordinate Performance Ads strategy, budget allocations, and launch readiness with clients prior to going live.

Creative Briefing and Planning
Review and analyze ad creative and copy performance to identify what works, what doesn’t, and generate concepts for future creatives.
Identify trends to recommend new ad angles, ad copy variations, and video/image content tailored to high-intent audiences.
Collaborate with internal team members to plan ad creative and copy aligned with specific campaign goals and client promos.
Support the development of creative briefs using our client's Creative Projects tool (supported by AI) for design teams to produce high-performing visual and text assets that solve performance bottlenecks and capture untapped demand.

Reporting and Tracking
Review weekly campaign metrics to make immediate bid, budget, and targeting adjustments.
Generate comprehensive monthly Google Ads performance reports that highlight key outcomes and clearly explain what happened, what it means, and what needs to be done next.
When an API is not available, export account data and update reporting dashboards or data warehouses as needed.
Support the setup, QA, and troubleshooting of conversion tracking via Google Tag Manager and Google Analytics 4 (GA4) to ensure accurate attribution for Performance Ad Campaigns.

Minimum Qualifications
Language requirement: Excellent written and verbal English communication skills for client-facing reporting and team collaboration.

Experience: 2-5+ years of hands-on experience directly managing and optimizing Google Ads accounts with proven performance outcomes.
Google Ads: Expert across Search, Shopping, PMax, Display, and YouTube.
Other Channels: Experience and understanding of the channel functionality, how to build campaigns, and how campaigns across channels can support each other.
Tracking & Analytics: Proficient in GA4, GTM, GMC feed optimization, and event verification.
Strategy & Budget: Deep mastery of Smart Bidding, attribution, ad rank, and meeting ROAS/CPA targets.
Data Analysis: Analytic mindset to be able to connect performance to outcomes.

Technology & Tool Experience
Google Ads / Google Ads Editor
Google Merchant Center
Google Analytics 4 (GA4) & Google Tag Manager (GTM)
Microsoft Excel / Google Sheets
Microsoft / Bing Ads
Meta Ads Manager (bonus/secondary)

Success in the Role
Ideal Candidate Characteristics
Search Engine Marketing Specialist: Thrives on cracking intent, search structure, and conversion mechanics.
Creative Analyst: Critically review creative performance and identify trends that drive future executes.
Data-Driven Optimizer: Loves diving into search terms, bid strategies, attribution data, and general performance metrics to find incremental efficiency.
Proactive Communicator: Can translate technical metrics (CTR, Quality Score, Impression Share) and performance stories into plain language for clients.
Organized & Detail-Oriented: Flawless execution across multiple client accounts without dropping the ball on budget pacing or tracking.

Success Metrics
Measurable improvements in Key Performance Metrics such as conversion volume, ROAS, and CPA.
Campaign build accuracy, launch timeliness, and budget pacing precision.
Improvement in Quality Scores and conversion rates across client campaigns.
Accuracy and reliability of conversion tracking and GA4/GTM reporting.
Retention and overall satisfaction of assigned Google Ads and Performance Advertising client accounts.

Skills

2-5+ years of hands-on experience directly managing and optimizing Google Ads accounts across Search, Shopping, PMax, Display, and YouTube, with proficiency in GA4, GTM, GMC feed optimization, Smart Bidding, attribution, and excellent written and verbal English communication skills.

Google Ads, Google Ads Editor, Google Merchant Center, Google Analytics 4, Google Tag Manager, Microsoft Excel, Google Sheets.