Graphic Arts Director, Marketing & Acquisition

Position: Graphic Arts Director, Marketing & Acquisition

Exempt / Union Grade 17

Department: Marketing & Communications

Union Grade 17 Salary Range:

Summary Description of Position: $88,233 to $130,353

Every great campaign starts with a story. JFEDLA’s newly reorganized marketing team is looking for a designer who is a storyteller at heart and an acquisition expert by trade. You know what makes someone stop scrolling, click, and say yes, and you’ve built campaigns that prove it, testing and refining until the work performs. You bring a passion for Jewish Los Angeles and the vision to turn its stories into campaigns that help new people feel they belong. Reporting to the SVP, Marketing, you’ll lead the creative for our acquisition campaigns across paid and organic social, email, and landing pages, working side by side with our copywriter and paid media specialist.

Principal Duties:

• Plan campaigns with the SVP, Marketing and the digital team, including the copywriter and paid media specialist.
• Design paid and organic social, display ads, email, landing pages, and video built for mobile with clear calls to action.
• Design A/B test variations with the digital marketing team, update creative based on results, and adapt it for each platform.
• Design print materials such as invitations, signage, collateral, and presentations, and prepare print-ready files.
• Edit video for campaigns, social media, and other projects as needed.
• Keep all work on brand and true to JFEDLA’s Jewish values, speaking to the many ways people connect to Jewish life.
• Help set up JFEDLA’s new DAM, including gathering assets and creating naming conventions, then keep files organized.

Additional Skills:

• Exceptional design skills, bringing fresh, innovative ideas while staying true to brand guidelines.
• Thrives managing multiple projects at once in a fast-paced environment.
• Strong skills in InDesign, Photoshop, Illustrator, and After Effects or Premiere Pro; working knowledge of print production.
• Skilled at designing for acquisition across paid and organic media, partnering with a paid media specialist on performance.
• Understanding of website design; website UX experience a strong plus.
• Deep knowledge of Jewish culture and communal life; creates work authentic to Jewish audiences and inclusive of all.
• Understands how data informs design, including turning A/B test results into specific creative changes.
• DAM experience, including naming conventions, metadata tagging, versioning, and usage rights; DAM setup a plus.
• Canva, Figma, AI tools (including Claude and AI-assisted design tools), and nonprofit marketing experience a plus.

Additional Duties

Be available to supervisor for additional assignments, as needed, including assisting with the Campaign.

Education & Experience Required For Position

• Minimum 7 years in graphic design and art direction, including 3+ years in digital acquisition creative.
• Proven experience producing high-volume digital campaign creative, including designing for A/B testing.
• Experience creating marketing for Jewish organizations or Jewish audiences strongly preferred.
• Portfolio must show digital acquisition work plus print pieces such as invitations, signage, or collateral.
• A hybrid work model will be implemented for certain positions. This position must report to worksite on non-remote workdays, as determined by JFEDLA.