Graphic Designer (Marketing Focused)

FULL TIME

REMOTE

Position: Marketing-Focused Graphic Designer

Working Hours: Monday–Friday, PST

Scope of the Role

We are looking for a creative, commercially minded Graphic Designer who specialises in marketing and digital content. This person will be responsible for translating marketing strategies into visually compelling assets that strengthen brand identity, engage audiences, and support customer acquisition and retention.

The ideal candidate combines strong design fundamentals with an understanding of how creative assets perform across digital channels. They should be comfortable working in a fast-paced environment, managing multiple projects simultaneously, and collaborating closely with marketing, e-commerce, and performance teams.

Duties and Responsibilities

Marketing Creative: Design compelling visual assets for paid advertising, email marketing, social media, website campaigns, product launches, and promotional activities.

Performance Marketing: Develop creative variations for paid campaigns, supporting A/B testing and ongoing creative optimisation.

Brand Consistency: Maintain a cohesive visual identity across all marketing channels while adapting creative assets to different audiences, platforms, and campaign objectives.

Email & CRM Design: Create engaging email graphics, promotional banners, campaign visuals, and assets that support customer acquisition and retention initiatives.

Website & E-commerce Design: Develop website banners, landing page graphics, promotional assets, and product-related visuals that enhance the customer experience.

Campaign Execution: Collaborate with marketing and growth teams to turn briefs into creative concepts that align with campaign goals and commercial priorities.

Creative Adaptation: Resize, adapt, and optimise assets for different placements, formats, devices, and platforms.

Creative Testing: Produce multiple creative concepts and iterations based on campaign feedback, performance insights, and stakeholder input.

Project Management: Manage design requests, prioritise deadlines, and deliver high-quality assets in a fast-paced environment.

Trend Research: Stay up to date with design trends, competitor creative, and emerging digital formats to bring fresh ideas to marketing campaigns.

Requirements

3+ years of professional graphic design experience, preferably in e-commerce, DTC, beauty, fashion, or consumer brands.

A strong portfolio showcasing digital marketing assets, campaign creative, paid social ads, email graphics, and website visuals.

Proficiency in Adobe Photoshop, Illustrator, and Figma.

Experience creating design assets for multiple digital marketing channels.

Strong understanding of branding, typography, composition, colour theory, and visual hierarchy.

Ability to interpret marketing briefs and translate business objectives into effective creative concepts.

Understanding of performance-driven design, including the role of creative in engagement, click-through rates, and conversions.

Excellent attention to detail and ability to maintain consistency across multiple campaigns.

Strong communication, organisation, and time-management skills.

Ability to work independently, receive feedback constructively, and collaborate with cross-functional teams.

A proactive, creative mindset with the ability to balance design quality, speed, and commercial objectives.

Ideal Candidate: A designer who understands that great marketing design is not just about aesthetics. They know how to create visually engaging assets that communicate the brand's value, capture attention, and support measurable business results.

Skills

3+ years of professional graphic design experience, preferably in e-commerce, DTC, beauty, fashion, or consumer brands, with a strong portfolio showcasing digital marketing assets, campaign creative, paid social ads, email graphics, and website visuals.