Group Account Director

Permanent. Hybrid (London, UK. 2 days in office per week)

About Greenpark

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark. Check it out here.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About Client Services at Greenpark

We are different to a lot of traditional network agencies. We are independent, and growing – there is more of a commercial mindset needed in Client Services here than some agencies where the role may be more solely focused on just delivering great work and great relationships with clients.

Good Client Service and account management at Greenpark is still about being the drivers and lifeblood of how we run our Client work and join the dots on workstreams to deliver the best work, that performs well, makes our Clients happy and maintains and builds on strong commercial principles.

We aren’t perfect and we’ll make mistakes – but we’ll learn from them, work together and always find a way to drive things forward. In Client Service here we are:

• Hands up and hands in – offering support and diving in to fix things
• Radiators not drains - we bring energy and clarity, not noise and confusion
• Action and solution orientated
• Drivers not passengers
• Meticulous checkers and on the detail
• Sponges of information
• Over deliverers (balancing that with under-selling in appropriate measures)
• Open to give our point of view and opinion
• Kind, not nice: we give constructive feedback to improve others, and take the same constructive feedback to improve ourselves and the environment we work in
• Thick skinned and warm hearted
• A team

About the role

This role description outlines the core responsibilities of a Group Account Director (GAD) at Greenpark. However, a job description should not be viewed as a fixed set of boundaries. In a business like ours, we encourage proactive thinking, collaboration, and contribution beyond defined responsibilities.

The Group Account Director plays a critical leadership role within the agency, driving client partnership, commercial growth, strategic delivery, and team leadership across assigned accounts and projects.

As a senior leader within Client Services, the GAD is responsible for shaping the vision and direction of key client relationships, ensuring Greenpark is viewed not just as a delivery partner, but as a trusted strategic partner that evolves alongside its clients.

Why the role exists

• To lead and grow long-term, trusted relationships with senior Greenpark clients
• To drive organic account growth across assigned accounts, contributing to overall business targets and profitability
• To provide strategic leadership across projects and accounts, ensuring consistent high-quality delivery
• To lead, support and inspire internal teams working across your assigned accounts
• To act as a senior commercial and strategic partner to both clients and internal stakeholders

Reporting Structure

• The Group Account Director reports directly to the Head of Client Services (HoCS)
• Project reviews, strategic direction, and key deliverables should be aligned with the HoCS and relevant Senior Leadership Team (SLT) where relevant
• Significant account risks, concerns, or escalation points should be raised with the HoCS
• The GAD is responsible for delegating responsibilities appropriately to more junior CS team members, providing leadership across teams and maintaining quality control across deliverables

Scope of the role

• Owning senior client relationships across assigned accounts and projects
• Account strategy, long-term account planning and oversight of delivery quality
• Commercial growth and revenue accountability, including seeking out new Client contact prospects and driving new revenue opportunities, which may be in different departments, business units and country markets within the existing master Client but different to our current more day-to-day contacts
• Account profitability (alongside the PM Lead)
• External and internal reporting, communication, and stakeholder management
• Team leadership (including line management), mentoring, and operational oversight

What you’ll do

• Build, maintain, and grow strong relationships with senior client stakeholders, acting as a trusted strategic partner and senior point of contact
• Set the vision and direction for key client relationships, ensuring Greenpark continues to evolve alongside client needs, ambitions, and business priorities
• Develop a deep understanding of each client’s business, their industry, key competitors, commercial pressures, objectives, challenges, and market position in order to proactively identify opportunities and solutions
• Lead strategic client conversations with clarity, confidence and credibility, cultivating trust and influence at senior levels of client organisations
• Anticipate client needs and identify opportunities to unlock additional value, growth and partnership opportunities across accounts
• Understand your client on a personal level, becoming their trusted advisor who knows how they like to communicate, their personal career aspirations and frustrations and how we can ultimately support them in their day to day
• Maintain an up-to-date knowledge and keep your team updated with, any relevant industry developments that you find, whether related to our business or our clients
• Ensure all work delivered aligns with client objectives and consistently reflects a high standard of strategic thinking and relationship management
• Lead difficult or sensitive conversations with clarity, empathy, professionalism, and gravitas including navigating challenging feedback, resetting expectations, or resolving misalignment while maintaining strong long-term relationships
• Where relevant, work closely with local and global client stakeholders to maintain consistency, quality, and client satisfaction across markets
• Ensure client satisfaction remains high, positioning Greenpark as a trusted long-term partner

Strategic Leadership

• Act as a strategic lead across your assigned accounts, owning the long-term vision and development of account plans (to present in the EMM)
• Work closely with the Heads of Department to shape strategic direction that is commercially grounded, insight-led and aligned to both client ambition and business performance
• Ensure every brief, recommendation and output is connected to a clear strategic purpose and delivers measurable value
• Bring a strong and informed point of view, grounded in a deep understanding of the client’s category, customer, and competitive landscape
• Lead strategic discussions with composure and credibility, aligning stakeholders and driving informed decision-making
• Recognise when specialist expertise is required and collaborate with the appropriate teams to unlock deeper strategic value for clients
• Maintain a strong understanding of the your clients’ industry, including trends, competitor activity, consumer behaviour, and emerging opportunities
• Use industry insight to strengthen Greenpark’s offering, contribute to thought leadership and identify opportunities for innovation and growth

Commercial Growth

• Own and deliver against an annual revenue target of assigned accounts through client retention, organic growth, strategic upsell, and expansion opportunities
• Develop and execute quarterly account growth plans that contribute directly to agency commercial objectives and profitability targets
• Lead the growth and expansion of assigned accounts through proactive identification of upsell opportunities and strategic initiatives
• Work collaboratively with other department leads and senior management to implement account growth strategies and support wider business development objectives
• Identify opportunities for cross-market and cross-office collaboration across the wider Greenpark network
• Maintain strong visibility of account performance (inc. profit margin), forecasting, pipeline opportunities and revenue risk across your portfolio

Financial Performance

• Oversee the commercial and financial performance of assigned accounts and projects
• Maintain accountability for the commercial health and revenue performance of assigned accounts, ensuring delivery against agreed annual revenue targets
• Work closely with Project Management, Delivery, Operations and Finance teams to monitor budgets, project profitability and resource allocation
• Escalate financial risks or concerns to the HoCS and Deputy Managing Director where appropriate
• Lead client conversations relating to additional scope, budget changes, or unexpected expenditures
• Maintain accurate project forecasting and revenue tracking, including keeping the 4MF updated on a weekly basis
• Monitor account forecasting, pipeline development, and revenue conversion to support accurate business planning

Wider Leadership Responsibilities

• Act in the best interests of the Company and its Shareholders at all times
• Demonstrate professionalism, integrity, and respect across all areas of the business
• Maintain strong working relationships with fellow managers and leadership teams
• Set and maintain high standards, leading by example in both behaviour and performance
• Inspire, motivate, and communicate effectively with colleagues and clients alike
• Recognise strong performance and provide constructive feedback where appropriate
• Maintain awareness of team wellbeing, pressures and challenges and support solutions where possible

Performance, Personal Development and Success Measures

• Organic account growth and long-term client retention. Although it will vary by Client account type, broadly a GAD at Greenpark should aim to be managing a portfolio of £2m+ in annual revenue
• Development of successful client relationships, measured through client feedback and NPS
• High standards of strategic thinking and delivery quality
• Positive contribution to CS team culture, leadership and development
• Contribution to wider agency growth, collaboration and strategic objectives
• Being an effective coach/manager to your direct reports and more junior members of the CS team
• Working effectively with the EMEA Partnership and the Group Partnership as required.
• You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ -
  championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.

How we’ll support you

• 25 days of holidays per year + UK bank holidays and your birthday off
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
• Private pension and private healthcare insurance
• Access to VDU Eye Tests and Employee Assistance Programme (EAP)
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards)
• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills
• Referral Bonus Scheme
• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events
• Enhanced maternity/paternity leave allowances
• WFA policy – work from abroad for up to 4 weeks per year
• Yearly Calm subscription

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.