Group Product Manager - Rewards

Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.

In this position...

At Ford, loyalty means earning the right to be chosen next – for the next trip, the next service visit, and the next vehicle. Ford Rewards and Lincoln Access Rewards are at the center of that promise. Members earn and redeem points across service, parts and accessories, digital subscriptions, and more – through the Ford and Lincoln apps, our dealers, and the Ford Rewards Visa card. When Rewards works, customers come back more often, dealers win more business, and Ford earns relationships that last for decades.

As Group Product Manager, Ford Rewards, you will own the roadmap and results for Ford's loyalty programs and lead a team of product managers. Your mission is to turn Rewards from a program customers use occasionally into one they deeply engage with: every dollar spent with Ford earns points and can be redeemed, and membership feels worth having. You will be measured on outcomes, not activity – the value Rewards returns to Ford and our dealers for every point we issue, and how many members actively earn and redeem each year.

This is a high-ownership role for someone who sets direction in ambiguity, earns influence across product, engineering, dealers, and business partners, and stays close to the detail – while building a team that can do the same. Done well, it is the difference between a points program and a reason customer never seriously shop anywhere else.

What you'll do...

• Lead, coach, and develop a team of three product managers – set clear goals, give regular feedback, and help each grow in scope and impact.
• Define and lead the multi-year vision, strategy, and roadmap for Ford Rewards and Lincoln Access Rewards.
• Own the program economics with Finance – points issued and redeemed, program cost, and the extra business Rewards drives in service, parts and accessories, subscriptions, and repeat vehicle purchases.
• Expand Rewards so customers can earn and redeem on every transaction across the Ford ecosystem, and grow the network of partners and benefits beyond it.
• Make Rewards a native, everyday part of the Ford and Lincoln apps, working with app, design, and engineering teams.
• Shape the member offer – tiers, benefits, offers, and the Ford Rewards Visa – so it is simple to explain and worth pursuing.
• Partner with dealers, Ford Customer Service Division, Ford Credit, Marketing, and Data Science so the program works for customers and dealers alike.
• Use data, experiments, and personalization to decide what to build and which offers reach which members and explain strategy and trade-offs clearly to senior leaders.

What success looks like in the first year

• Rewards is fully part of the Ford and Lincoln apps – members can see, earn, and redeem points without leaving the app.
• A clear, funded path toward every Ford transaction type earning and redeeming points, with the first gaps closed.
• A growing share of members who both earn and redeem each year, tracked and reported every quarter.
• A measure of program value – return per dollar of points issued – that Finance and leadership trust and use to make decisions.
• A member offer roadmap (tiers, benefits, partners, and the Visa card) that dealers and business partners have bought into.
• A team of PMs with clear ownership areas, each growing in scope and able to run their area independently.

You'll have...

• Bachelor's degree or equivalent experience.
• 8+ years of product management or related experience (e.g., strategy or general management of a consumer program), including experience leading or managing others.
• A track record of shipping products or programs that delivered measurable business results.
• The judgment to turn ambiguity into a clear strategy and bring cross-functional partners along in a matrix organization.
• Comfort working with data – you can build a business case and interpret an experiment.
• Curiosity about AI tools and how they can speed up product discovery, personalization, and delivery.

Even better, you may have...

• Experience with loyalty, rewards, payments, co-brand credit card, or subscription programs.
• Experience in a business that runs through dealers, franchisees, or partner networks.
• Experience using AI tools to speed up product quality and launch rate velocity

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision, and prescription drug coverage
• Paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day

This position is leadership level 5, and ranges from $141,700-$268,300.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: https://fordcareers.co/LL5

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week.