Group Senior SEO Specialist

Let's play together About our company Fortuna has become an established brand among customers within just a few years. We became a proud international Family of companies carrying Fortuna Entertainment Group from the first betting shop. We want to go further and be known for having the best tech department offering our employees the usage of modern technologies, and being part of many exciting projects. Every detail underlines the company's corporate culture and represents our values. The workplace layout is 100% ecological, providing ideal conditions for everyday work. We all work as one team and treat each other with respect, openness, a sense of honor and respect for individual and cultural differences. Hey there! We're Fortuna Entertainment Group, and we’re excited to share why we’re a team worth joining. Who We Are? Founded in 1990, FEG is a top player in the betting and gaming industry. We proudly serve millions of customers across seven European countries – Czech Republic, Slovakia, Poland, Romania, Croatia, Montenegro, and Lithuania – with our Business Intelligence operations based in India and two hubs in London and Madrid. Why Join Us? You’ll be part of a team that embraces bold ideas and delivers its promises. We’re committed to providing exceptional betting and gaming experiences tailored to our customers’ needs, bringing fun and games to them. We also know that behind these experiences is a great team, which is why we invest in and value each of our colleagues. Where We Work? Our vibrant Prague office, located in the modern Churchill II building, is where work meets fun! Enjoy perks like our very own barista, 24/7 company gym, a game room, and a relaxed atmosphere where colleagues are as friendly as they are skilled. Current Opportunity Right now, we´re seeking a Group Senior SEO Specialists to join our Customer Engagement team, responsible for the strategy and execution behind organic discovery of FEG's brands and websites — across traditional search engines and the fast-growing landscape of AI-driven search and answer engines (Google AI Overviews, ChatGPT, Perplexity, Gemini, and similar). As SEO Specialist, your mission is to grow qualified organic traffic and its commercial contribution across all markets and brands, ensuring Fortuna's websites, landing pages, and content are not only ranked by search engines but understood, trusted, and surfaced by the AI systems increasingly mediating how customers find us. You will build the technical, content, and authority foundations that make FEG the answer — not just a link — regardless of where the search happens. What You’ll Be Doing: Your daily activities will include, but not limited to: Define and lead the international organic growth strategy, with direct accountability for traffic, visibility, customer acquisition, and revenue generated through SEO. Plan and execute technical and on-page SEO initiatives, optimizing website architecture, content, internal linking, and keyword strategies to maximize search engine rankings. Develop and enhance brand visibility across both traditional search engines and AI-powered platforms (ChatGPT, Copilot, Gemini, Perplexity, Google AI Overviews), ensuring content is optimized for LLM discovery, retrieval, and citation. Own the structured data and schema markup strategy, while monitoring brand presence in AI-generated answers and establishing dedicated AI visibility KPIs alongside traditional SEO metrics. Collaborate with content, development, and PR teams to strengthen brand authority, trustworthiness, E-E-A-T signals, and digital PR/link-building efforts, increasing both search performance and AI recognition. Analyze and report on organic channel performance using SEO and AI visibility tools, translating data into actionable business insights and promoting SEO and AI search best practices across the organization. What We’re Looking For You should have experience in: At least 3 years' experience as an SEO specialist. Fluent English, both oral and written (at least C1). Knowledge of ranking factors and search engine algorithms. Working knowledge of how AI search and answer engines (AI Overviews, ChatGPT, Perplexity, and similar) retrieve, rank, and cite content, and how this differs from traditional search engine ranking factors. Experience with structured data/schema markup implementation. Familiar with a range of SEO and AI-visibility monitoring tools and the latest trends and best practices in SEO, SEM, and AI-driven search. In-depth experience with website analytics tools (e.g. Google Analytics). Knowledge of Google Search Console. Why You’ll Love It Here Beyond our incredible office space, joining our team means enjoying a range of benefits: An annual bonus 5 weeks of holiday Flexible working hours and hybrid working arrangements An individual career development plan Meal allowance Cafeteria Benefit System (sports, culture, travel, health) Employee events, well-being programs, and internal activities Employee Referral Program International environment with stable background In-house barista, refreshments, and weekly fruit days Access to internal tools and modern HR processes Partner discounts (Dr. Max, Datart, Škoda Auto, and other) If this sounds like your kind of place, let us know by applying! We can’t wait to hear from you. #LI-FC1 #LI-Hybrid Offices at FEG Your browser does not support the video tag.