Group Supervisor, Data Strategy (SEO and GEO)

In this role, you will be the Group Supervisor, Data Strategy (SEO and GEO) and will lead a team of Sr. Strategists and Strategists solely dedicated to a biotechnology client. We are the SEO Agency of Record, and we are responsible for implementing both innovative and best practices to increase organic and AI traffic, visibility, and citations, and brand authority in AI-generated responses. This role will report to the Vice President of Data Strategy. You will manage day-to-day team operations, mentor and develop your team members, and work closely with cross-functional teams within the client’s organization as well as various agency partners to provide strategic SEO and GEO leadership.

Responsibilities:

• Lead, mentor, and develop a team of Sr. Strategists and Strategists, providing guidance on career growth, skill development, and performance management.

• Manage team workload distribution, resource allocation, and capacity planning across multiple projects and business units.

• Conduct regular 1:1s, performance reviews, and provide ongoing coaching and feedback to direct reports.

• Foster a collaborative, innovative team culture that encourages professional growth and knowledge sharing.

• Identify skill gaps and training needs; develop and deliver training programs on SEO/GEO best practices and emerging technologies.

• Ensure that SEO/GEO techniques and strategies are well implemented, consistent across all projects, and scalable across multiple business units.

• Translate complex SEO/GEO strategies and data into actionable insights that ladder up to business goals for both team and client stakeholders.

• Serve as senior point of contact for client relationships, presenting strategic recommendations and insights to senior client stakeholders.

• Guide team in researching and implementing GEO strategies based on data, customer insights, and competitive analysis to improve brand visibility and citation rate in AI-generated responses.

• Oversee monitoring and tracking of brand citations and mentions in generative AI responses; identify patterns and opportunities for increased AI visibility.

• Direct ongoing testing of content performance across multiple AI platforms using varied prompts and queries; analyze AI-generated response patterns and LLM (Large Language Model) behaviors to identify optimization opportunities.

• Partner with content teams and guide your team in optimizing existing and new content for both traditional search engines and AI-driven answer engines.

• Serve as the subject matter expert on GEO initiatives, emerging AI search trends, and industry developments; evangelize best practices across the organization and to client stakeholders.

• Stay ahead of industry trends and innovations in SEO, GEO, and AI-driven search technologies.

• Drive adoption of new tools, methodologies, and best practices within the team.

Qualifications:

• 7+ years of SEO experience with at least 3+ years in a people management or team leadership role

• 3+ years of experience working in the pharmaceutical, biotech, or life sciences industry is preferred

• Expert knowledge of innovative and current SEO best practices

• Deep knowledge of GEO strategies, AI-driven search platforms (ChatGPT, Google AI Overviews, Bing Chat, Gemini, Perplexity, Claude), and understanding of LLM behavior and response patterns

• Experience with structured data implementation, entity optimization, and schema markup for AI comprehension

• Strong knowledge of SEO reporting and relevant tools (Conductor, Screaming Frog, MOZ, SEMrush, etc.) and web analytics tools (Adobe Analytics, Google Search Console, Google Analytics, etc.)

• Proven ability to develop and deliver training programs on emerging search technologies and evangelize best practices

• Familiarity with GEO-specific monitoring and analysis tools (SEMRush, Ahrefs, AirOps, Profound, etc.) and AI prompt testing methodologies

• Demonstrated experience managing, mentoring, and developing high-performing teams

• Strong leadership skills with ability to inspire and motivate team members

• BA/BS in Marketing, Business, or related fields

• Excellent written and oral communication skills with ability to present to senior-level stakeholders

• Strong project management, prioritization, and time management skills

• Collaborative, proactive, and solutions-oriented leadership style

• Experience managing client relationships and team interfaces in remote/hybrid environments

• Initiative to respectfully drive change in quickly evolving space

• Strategic mindset with focus on analytics and ROI