Sr. Strategist, Data Strategy (SEO and GEO)

In this role, you will be the Sr. Strategist, Data Strategy (SEO and GEO) and will be solely dedicated to a biotechnology client. We are the SEO Agency of Record, and we are responsible for implementing both innovative and best practices to increase organic and AI traffic, visibility, and citations, and brand authority in AI-generated responses. This role will report to the Group Supervisor, Data Strategy (SEO and GEO). You will work closely with cross-functional teams within the client’s organization as well as various agency partners to provide SEO and GEO recommendations and share findings on various projects or deliverables.

Responsibilities:

• Ensures that SEO/GEO techniques and strategies are well implemented and consistent across all projects and scalable across multiple business units.

• Able to translate complex SEO/GEO strategies and data into actionable insights that ladder up to business goals.

• Able to succinctly communicate orally and in writing to the client and cross-functional teams with SEO/GEO recommendations on various projects/deliverables.

• Able to manage multiple projects at once.

• Strong mix of technical, analytical, and interpersonal skills; capable of digging into the nitty-gritty of SEO/GEO while also capable of evangelizing SEO/GEO best practices to the client.

• Performs keyword research, AI query pattern analysis, and content ideation; monitors and provides recommendations to any technical SEO/GEO issues, such as page markup & schemas optimized for AI comprehension, URL structures, entity optimization, site crawl performance, server vs. client-side rendering, caching & CDNs, etc.

• Creates monthly and quarterly SEO/GEO performance reports that track and report on site performance, organic traffic trends, AI citation frequency, brand visibility across generative AI platforms (ChatGPT, Google AI Overviews, Bing Chat, Gemini, Perplexity, Claude, etc.), and comparative AI response analysis.

• Research and implement GEO strategies based on data, customer insights, and competitive analysis to improve brand visibility and citation rate in AI-generated responses.

• Monitor and track brand citations and mentions in generative AI responses and answer engines; identify patterns and opportunities for increased AI visibility.

• Conduct ongoing testing of content performance across multiple AI platforms using varied prompts and queries; analyze AI-generated response patterns and LLM (Large Language Model) behaviors to identify optimization opportunities.

• Optimize content structure, entity relationships, and structured data implementations (schema markup) specifically designed to enhance AI engine understanding and content extraction.

• Partner with content teams to optimize existing and new content for both traditional search engines and AI-driven answer engines, ensuring content includes author authority signals, expert bylines, and credibility markers that AI engines prioritize.

• Provide training and workshops on evolving GEO best practices, AI search fundamentals, and responsible use of generative AI to internal teams and client stakeholders.

• Serve as the subject matter expert and primary point of contact for GEO initiatives, emerging AI search trends, and industry developments.

• Research competitive AI visibility and benchmark client performance against industry standards in generative engine results.

Qualifications:

• 5+ years of SEO experience

• 3+ years of experience working in the pharmaceutical, biotech, or life sciences industry is preferred

• Expert knowledge of innovative and current SEO best practices

• Knowledge of GEO strategies, AI-driven search platforms (ChatGPT, Google AI Overviews, Bing Chat, Gemini, Perplexity, Claude), and understanding of LLM behavior and response patterns

• Experience with structured data implementation, entity optimization, and schema markup for AI comprehension

• Strong knowledge of SEO reporting and relevant tools (Conductor, Screaming Frog, MOZ, SEMrush, etc.) and web analytics tools (Adobe Analytics, Google Search Console, Google Analytics, etc.)

• Proven ability to develop and deliver training programs on emerging search technologies and evangelize best practices

• Familiarity with GEO-specific monitoring and analysis tools (SEMRush, Ahrefs, AirOps, Profound, etc.) and AI prompt testing methodologies

• BA/BS in Marketing, Business, or related fields

• Excellent written and oral communication skills

• Strong time management skills

• Collaborative, proactive, and solutions-oriented

• Experience in client and team interfaces in remote/hybrid environments

• Initiative to respectfully drive change in quickly evolving space

• Knowledge and focus on analytics and ROI