Growth Campaigns Manager

We are looking for a strategic and creative member to join our team to manage Growth Campaigns activities.

What you will do

• Drive marketing direction for overall campaigns and social content initiatives in order to increase both user growth and transaction volume growth
• Coordinate internal resources and work with other teams across all functions (Business Development, Operations) to conceptualise, develop and execute monthly campaigns as well as other marketing-related initiatives for Coins
• Drive higher LTV and transaction frequency of Coins users via marketing tools (i.e landing pages & activity tools) and user activation strategies to further incentivize and gamify users.
• Execute experimentation strategy to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies.
• Craft and support product marketing launches for new and existing business lines and new product features updates.
• Maintain campaign calendar (including new launches, activations and local campaigns but not limited to) in order to manage stakeholders campaign timelines internally and externally
• Constantly stay informed with best in class acquisition marketing, retention and advocacy practices

Who you are

• At least 4+ years of experience in marketing campaign and/or content marketing and/or CRM/email marketing preferably at a fast-paced tech company
• Organised, detailed- and result-oriented, strong problem-solving & analytical skills
• Fast learner and able to adapt quickly
• Excellent project management skills and ability to prioritize and manage multiple projects from start to finish, with input from a diverse group of stakeholders
• Strong team mindset and solid work ethic
• Strong sense of ownership and entrepreneurial spirit