Help us build Moov for the DACH market.
Moov is a fast-growing D2C wellness and movement brand, founded in 2024, with customers across the Netherlands, Belgium, Germany, Austria, and Switzerland. We’re still early, but momentum is building fast.
We're now looking for someone to help us make DACH a true growth market, not by simply translating what works in the Netherlands, but by building an approach that is genuinely relevant to German-speaking consumers.
This is a hybrid role between
Creative Strategy, Growth Marketing, and Market Ownership.
You'll be the person constantly asking:
What matters to German consumers? What will make them stop scrolling? What will make them trust Moov? And what needs to be different in DACH?
You'll translate those insights into ad concepts, hooks, scripts, briefs, website improvements, campaign ideas, and channel strategies, and work with our agencies and internal teams to make them happen.
If you're obsessed with creative, understand performance marketing, and have a deep understanding of the DACH market, we'd love to meet you.
What you'll do
You'll be the main creative and strategic owner of how Moov shows up in DACH.
Your responsibilities include:
Own and continuously improve our DACH growth and creative strategy across Germany, Austria, and later Switzerland.
Develop a deep understanding of German-speaking consumers, their behavior, needs, objections, and buying motivations.
Identify what makes DACH different from NLB and translate those insights into actionable marketing strategies.
Constantly challenge what we're doing and ask:
“Why should this work in Germany?”
Develop ad concepts, hooks, angles, scripts, and creative briefs specifically for DACH.
Stay on top of DACH trends, competitors, platforms, cultural developments, and advertising conventions to identify new opportunities.
Work closely with Creative Strategists and Media Buyers to develop, test, and scale winning creative.
Determine what types of creative, messaging, formats, and platforms we should be testing in DACH.
Coordinate German-speaking creative, UGC, and marketing agencies and ensure they deliver against our strategy.
Review and improve our DACH advertising across Meta, Google, TikTok, and other relevant channels.
Help shape our DACH website and landing pages, from messaging and structure to trust-building and conversion.
Analyze creative and market performance to understand what's working, what's not, and why.
Bring DACH insights back into the wider Growth team and help create a DACH-first mentality across Moov.
What we're looking for
You're a creative thinker who understands performance and a strategist who likes to execute.
Ideally, you have:
3+ years of experience in creative strategy, growth marketing, performance marketing, market management, or a similar role.
Deep understanding of the German market and German consumer behavior.
Strong understanding of what makes advertising effective in the DACH market.
Excellent copywriting skills—you can write strong hooks, concepts, briefs, and scripts yourself.
A strong understanding of paid social and performance creative.
Experience analyzing creative performance and turning insights into new concepts.
Experience working with creative, UGC, media, or marketing agencies.
Strong understanding of websites, landing pages, messaging, and conversion.
Excellent project and stakeholder management skills.
Native German and fluent English, both written and spoken.
A highly proactive, entrepreneurial mindset—you don't wait for someone to tell you what to do.
Nice to have
Experience scaling a German market within an international company.
Experience with Meta Ads, Google Ads, TikTok, and performance creative.
Experience managing UGC creators or creator agencies.
Experience with Shopify or other e-commerce platforms.
Experience launching localized campaigns from scratch.
What success looks like
Within your first six months:
We have a clear DACH-first creative and growth strategy.
We're producing significantly more bespoke DACH creative instead of simply translating NLB concepts.
We understand which hooks, messages, concepts, formats, and platforms work best for German-speaking consumers.
Our DACH ads continuously generate new creative learnings and winning concepts.
Our German agencies and creative partners are well managed and aligned with our strategy.
Our DACH website and landing pages better reflect what German consumers care about and what drives conversion.
⚡ The Reality
This is a build role, not a maintenance role.
You'll spend one day writing a German ad script, the next analyzing why an ad isn't converting, briefing an agency, researching what German consumers care about, or rewriting a landing page.
You'll need to constantly ask
“Why should this work in Germany?”
rather than simply copying what works elsewhere.
If you want a narrow role with clearly defined responsibilities, this isn't it.
If you want to shape a market, create great advertising, and directly influence growth, you'll thrive here.
What we'll offer
Ownership of one of Moov's most important growth markets.
Direct collaboration with Growth, Creative, E-commerce, and Leadership.
Freedom to test, challenge, and build new approaches.
A fast-moving environment where your creative ideas directly impact business results.
A competitive salary.
Flexible working with a remote-first setup and an office in Utrecht.
Plenty of room to grow as Moov continues expanding internationally.
If you're excited about creative strategy, performance marketing, and understanding what makes the DACH market tick, we'd love to hear from you.