Reign is the Autonomous Commerce Platform for DTC founders. We unify storefronts, checkout, payments, and operations into one AI-native platform where agents handle the operational grind and merchants focus on growth: making the most money, with the least headache, on their own terms.
We set out to build the "Shopify of Direct Response," and along the way we recognized something bigger. Direct response is roughly a third of all ecommerce transactions, a trillion-dollar market chronically overlooked by Silicon Valley. The merchants who run it are obsessive about tooling. They live and die by velocity, conversion, and margin. They have no brand moats, so they compete purely on operations, which is exactly what makes them the earliest and fastest adopters of AI agents in commerce.
This is a category-defining bet, and we are running at it from a position of strength.
Where We Are Today
8-figure ARR, growing 100%+ YoY (top 0.5% of all startups launched in 2024), and we do it with capital efficiency: there is a real chance we finish the year with more cash on our balance sheet than we have ever raised
Rapid merchant adoption and expanding market presence
On track to beat our budgeted sales target by 100%+
Industry-leading NPS score
70% of our new deals come as referrals from existing merchants
Venture-backed by a multi-billionaire ex-founder and direct response industry leaders
An executive team that has done this before: multiple leaders who have scaled a company from zero to unicorn status
A founder who builds from domain expertise: he bootstrapped $200M+ in DTC revenue as a direct response merchant before starting Reign, and is building the platform he always wanted as a merchant
Why Now
This is a rare opportunity to step into a company with proven revenue, product-market fit, an established team, and a large market opportunity.
Three things make this an inflection point:
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Product-market fit is established. Demand continues to grow, merchant adoption is accelerating, and Reign is outperforming expectations.
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There is an opportunity to define a category. While many companies are building AI tools for commerce, few are focused on helping sophisticated DTC operators automate revenue-generating decisions at scale.
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Our customers are AI-ready. They adopt technology quickly when it drives measurable business outcomes, creating an ideal environment for agentic products.
The Role
You bring in new merchants. You run experiments, build funnels and landing pages, record VSLs and make sure every inbound lead gets handled fast and handed to sales the right way. You do not need to write code. You build pages with AI tools like Claude, and you decide what to test by thinking from first principles: what does this merchant need to see, and what is stopping them from signing up?
What You'll Do
Run a steady stream of growth experiments, measure them honestly and keep what works.
Set up new funnels from ad to landing page to follow-up, and record VSLs for them.
Build, write and improve landing pages and pages on reign.com using AI tools like Claude.
Manage inbound leads in HubSpot: routing, follow-up speed, qualifying and the handoff to sales.
Build the follow-up emails inside each funnel.
Manage the agency that runs our paid ads on Meta and Google, on a budget of about $30,000 a month. You set the direction, review results and make sure every ad has a page that converts.
Build and run our “switch from a competitor” landing pages.
Grow our search traffic, through the blog and by getting Reign named when merchants ask AI tools like ChatGPT for recommendations.
Track results in GA4 and HubSpot, and report the numbers every week.
The numbers you own
Website sessions on reign.com
Self-serve signups
Cost per marketing-qualified lead
You will also help bring down cost per sales-qualified lead, one of the team’s main numbers.
What You Bring
1 to 3 years in growth, performance or digital marketing.
Hands-on experience with Meta Ads, Google Ads, HubSpot and GA4.
You think from first principles. You break a problem down to what is actually true, ask why, and test your way to the answer instead of copying someone else’s playbook.
You have built web pages with AI tools like Claude, or you are excited to learn fast.
You write clear, persuasive copy and are comfortable recording yourself on video.
You are comfortable with numbers and can explain what changed and why.
You can work US Eastern hours.
Nice to have
Experience in ecommerce, payments or software.
Experience with SEO or managing an agency.
How We Hire
A short intro call, a take-home project (we share one of our landing pages and its numbers; you tell us what you would test first and why, then build a better version with an AI tool), then a final conversation with the team. This role is fully remote and needs no travel.
Our Culture & Values
We are a value-driven company. These aren't words that we just put on a wall. They dictate how we hire, fire, and promote.
All In to Win. Operate with urgency and a relentless focus on excellence.
A Players Only. Build and maintain exceptional talent density. Pure meritocracy.
Merchant First. Every decision is measured by merchant impact.
Entrepreneurial Spirit. Move quickly, stay resourceful, and take ownership.
No Ego. The best ideas win regardless of title or tenure. No BS politics.
Reign is mission-first and performance-driven. We operate with urgency, give direct feedback, and expect high ownership. If you thrive under pressure and love building in fast-moving environments, you'll do great here. If you strongly prioritize predictability, comfort, and work/life separation, this 100% isn't the right role.
