Growth Marketer (Paid Media)
AtlasAbout Atlas
At Atlas, we believe the financial system should work for everyone. We’re building a modern rewards credit card and banking platform designed to grow with our members - helping them build credit on autopilot with 0% APR, no late fees, and premium rewards. By replacing harsh penalties with empathy and smart technology, we are making stress-free financial progress accessible to millions.
We are a product- and technology-obsessed team with roots at Facebook, Amazon, Robinhood, and Uber. If you’re ready to build a high-impact product that democratizes opportunity and accelerates financial empowerment, join us.
About the Role
Atlas is hiring a performance-first Growth Marketer to own paid media acquisition end-to-end. This role is for someone who lives in the data you build the media strategy, launch and manage spend across channels, and relentlessly optimize toward CAC and ROAS targets. You think in testing frameworks and scaling systems, not one-off campaigns.
This is a remote-friendly role.
What You'll Own
🎯 Media Strategy
Build the paid acquisition strategy and channel mix (Meta, TikTok, Google, YouTube, and beyond)
Set targeting, bidding, and budget allocation frameworks across campaigns
Build a testing roadmap for audiences, placements, and campaign structures
Forecast and own monthly media budgets against CAC/ROAS targets
📊 Campaign Execution
Launch and manage campaigns in Meta / TikTok / Google Ads Manager
Structure campaigns (CBO/ABO, bid strategies, scaling frameworks)
Monitor performance daily and optimize based on CPA, CTR, CVR, CPM, ROAS
Kill underperforming campaigns quickly and scale profitable ones
Negotiate rates and terms with media vendors and ad networks where applicable
🔁 Testing & Scaling
Run systematic tests across audiences, bids, placements, and campaign structures
Identify bottlenecks (targeting vs. budget pacing vs. landing page vs. creative) and route fixes accordingly
Build repeatable scaling playbooks for channels that prove out
Partner closely with creative/content teams to brief and prioritize what needs testing next
🔎 Research & Reporting
Conduct competitive audits on channel strategy and spend patterns
Track and report on CAC, ROAS, MER, and payback period weekly
Identify emerging channels and platform features worth testing
Present clear, data-backed recommendations to leadership
What "Great" Looks Like
You can explain exactly why a campaign is performing well or poorly
You hit or beat CAC/ROAS targets consistently, not by accident
You scale winning campaigns confidently without overspending into diminishing returns
You think in frameworks and playbooks, not isolated campaign tweaks
You catch underperformance early and act on it fast
Must-Have Experience
3–5+ years managing paid media (Meta required, TikTok/Google preferred)
Proven track record hitting CAC or ROAS targets at meaningful spend levels
Strong grasp of funnel economics (CAC, LTV, MER, payback period)
Ability to analyze campaign data and make decisions without hand-holding
Experience managing full-funnel paid budgets across multiple platforms
Bonus Points
Experience in consumer fintech, DTC, or subscription/rewards businesses
Experience managing 6–7 figure monthly ad budgets
Familiarity with landing page CVR optimization
Experience briefing creative/UGC teams on what to test next
KPIs
CAC / ROAS performance
Spend scaled efficiently
Campaign win rate
Speed of iteration and optimization
Who This Is NOT For
Pure brand marketers
People who need a fixed playbook rather than building one
Creative only thinkers who don't want to own the numbers
Marketers who won't dig into platform level data themselves