Growth Marketing Analyst

About Endowus

Endowus is an award-winning, independent fee-only wealth platform licensed in Singapore (MAS 101051) and Hong Kong (SFC BQR225). We serve over 300,000 clients—individuals, family offices, charities, and institutions—with over US$12 billion in assets under advice.

Our mission: help people invest better so they can live easier today, and better tomorrow. Today, we work with 100+ global leading asset managers across major asset classes – public markets, private markets, hedge funds and alternatives – and make it our job to assess and access their Best-in-Class funds, and advise clients on how to invest in these funds to reach their goals.

The team has deep domain knowledge in finance and technology, bringing together decades of experience from various banks and tech companies. We treasure our diversity in background and experience, and we look for people who share these beliefs in our mission.

Role Overview

The Growth Marketing Analyst is a hands-on role focused on growing high-value clients across SG and HK, with a main focus on HNW cohorts. The role centres on LTV initiatives, alongside targeted execution for HNW performance marketing.

Using an AI-first approach, clear problem-solving, and strong systems thinking, the Analyst will work independently and collaborate with teams across business units (e.g. CX, MKT, PDT) to turn ideas into scalable, automated customer journeys.

Key Responsibilities

(LTV)

• Execution & Strategy Support: Support end-to-end execution of activation, cross-sell, and retention projects for HNW cohorts in SG and HK under the Head of LTV. Help drive adoption of Alternative Investments (Alts) and private wealth portfolios among Verified Accredited Investors (VAIs) through targeted campaigns and audience segmentation.
• Funnel & Data Analytics: Track and report on key HNW metrics—including Non-Verified AI to VAI conversions, Net New Money (NNM), and total AUA growth. Use strong analytical skills to assess growth funnels and campaign performance.
• Cross-BU Execution Support: Work closely with CX/Advisory, PDT (Product), Data, Brand, and Content teams to help streamline advisor lead routing, improve self-serve journeys, and align cross-functional LTV projects.
• Campaign Delivery & Tooling: Use tools like Braze, Amplitude, and BI platforms to map user journeys, build lifecycle workflows, and launch automated engagement triggers within set frameworks.
• AI Leverage & Experimentation: Use AI tools to speed up content creation, workflow setup, and campaign testing. Help run personalised campaigns, investment anniversary workflows, and tailored HNW triggers.

(Performance / Acquisition)

• Regional Performance Support: Provide dedicated acquisition and performance support for HK and SG HNW channels, co-managing campaigns across paid channels and partner agencies.
• Campaign Operations: Deliver smooth asset creation, compliance approvals, email/push setup, and offer fulfilment across ongoing marketing efforts.

Suitability Requirements & Core Competencies

• Experience: 0–2 years of growth, lifecycle, or performance marketing experience in fintech, wealth management, or fast-growing B2C environments.
• Problem Framing & Data Judgment: Strong ability to break down complex business questions into clear hypotheses, with careful data evaluation to verify underlying metrics.
• Systems Thinking & Technical Skills: Experience with marketing automation and analytics tools (Braze, Amplitude, SQL/Looker). Ability to map complex cross-functional dependencies.
• AI Leverage & Execution Rigour: Practical experience using modern AI tools to work faster, combined with strong attention to detail and accountability across multiple markets.

Our Investors, recognition, licensing

Founded in 2017, Endowus has raised over US$130 million from investors including UBS, EDBI, Prosus Ventures, Lightspeed Venture Partners, Citi Ventures, MUFG Innovation Partners, Singtel Innov8, Samsung Ventures, SBVA, Illuminate Financial, OSK Ventures, Z Venture Capital, and ACF – a joint venture between JLIN LLC and The Wells Investments. Endowus also counts some of the largest billionaire family offices in Asia among its investors.

Endowus partners with 1,000+ global fund managers across public markets, private markets, hedge funds, and alternatives to deliver world-class solutions at transparent cost through its fee-only model. Private Wealth clients access curated strategies from firms such as EQT, Carlyle, Partners Group, KKR, Ares, Brookfield Oaktree, HarbourVest, Millennium, Point72, Bridgewater, and more.Recognition includes CNBC's World's Top FinTech Companies 2025, the Financial Times' High-Growth Companies Asia Pacific 2025 (#45), Fortune Fintech Innovators Asia 2024, and the World Economic Forum's Technology Pioneers 2023. The platform has won Asia's Best Digital Wealth Management and Hong Kong's Best FinTech Innovation in Asset Management (Asia Asset Management 2025), Singapore's Best Digital Wealth Management Experience (The Asset Triple A 2025), and Best WealthTech Solution 2023 (Asian Private Banker).

The Endowus Group comprises licensed companies in Hong Kong and Singapore, and Hong Kong-based multi-family office Carret Private. With group assets over US$12 billion, Endowus is one of the largest independent wealth managers in Asia, estimated to save clients more than US$50 million in fees per year.